Earlier quoted context omitted.
Microsoft needs to throw something in the gap to slow down MacBook attrition. The M processors changed the game. My teams support 250k users. I went from 50 MacBooks in 2020 to over 10,000 today. I added zero staff - we manage them like iPhones.
Rightly so. The M processor really did completely eliminate all sense of “lag” for basic computing (web browsing, restarting your computer, etc). Everything happens nearly instantly, even on the first generation M1 processor. The experience of “waiting for something to load” went away. Not to mention these machines easily last 5-10 years.
One can bury the machine and lose very little basic interactivity. That part users really like.
Frankly the only downside of the MacBook Air is the tiny storage. The 8GB RAM is actually enough most of the time. But general system storage with only 1/4 TB is cramped consistently.
Been thinking about sending the machine out to one of those upgrade shops...