Earlier quoted context omitted.
So, what are my ideas? - static banners (non blinking, no transitions, esp. no vertical transitions that are designed to force you to lose focus – I've come for the content, not the ads) - no tracking that exceeds maybe, if you have seen the campaign already. Preferably hosted by the website (who is responsible?). - also, no targeting. Ads once were supposed to be consumer information. Public information is meant to…
> ads should be more expensive for the advertising party. Sorry, my reading comprehension is failing me. If Bob pays Google to put an ad on Alice's website, is Bob the advertising party? Because if so, that would disadvantage small companies and harm the market by making it harder for newcomers to be competitive. If in our hypothetical situation Google is the advertising party that's good and well, though I don't kno…
(Also, we – as a society – don't entertain second thoughts on housing prices or general cost of living, while this is a common and basic need. Why is this different? Is there a privilege? Also, who's interest is this about, the content creators, including news sites, or advertisers, who rely on this kind of contextual content provided by the creators? Quite obviously, the current arrangement isn't working out for creators, and news, including active journalism and research, are in a steep decline, after having peaked in revenue around 2008.)