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Ask HN: Solopreneurs, how did you come up with your idea?

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21–30 of 92 posts

Re: Ask HN: Solopreneurs, how did you come up with your idea?

#21
I make an electronic gadget for musicians. The project was inside my domains -- plural. There aren't a lot of people out there who are both working musicians, and also familiar with electronics including small scale manufacturing. The latter, I picked up from internships and early-career jobs. What it meant was that I could make the jump from problem space to solution space quickly and cheaply.

I still haven't quit my day job, but my business produces a reasonable side income.

Re: Ask HN: Solopreneurs, how did you come up with your idea?

#22
The biggest side project I am currently working on was an accident. I used one site (dance calendar) every day, because I do lots of couples dancing. I had some ideas on how to improve the site, but did not want to compete with the existing site. Then the site went down, the previous operator did not want to continue running it, and I worked together with him to get the new site up and running.

I think the world is full of ideas to work on. You can look into almost anything, and see that existing ways of working and systems are mostly crap. Just start working on something. Probably you will encounter other problems -- i.e. ideas -- when working on the first one.

The biggest thing is not the coding, but all the other stuff. Sales, invoicing etc. I find that tiresome.

Re: Ask HN: Solopreneurs, how did you come up with your idea?

#23

One sample point of one person's experience: Product's built based on brainstorming: NEVER worked. Product built around solution to actual problems I've experienced: Always worked, BUT may not have a large enough TAM. The best way to actually find problems to solve is to replicate something else (as a learning process to actually find the real product you need to build), or talk to people who have problems: e.g. Try…

That does seem like the best way to go about it, but I have family who are doctors and they frequently talk about how tired they are of tech guys who read "The Mom Test" who now skulk around asking probing questions about pain points in a doctors daily work.

It just seems like any time there is a repeatable process for doing something, people will latch onto it and then do it until it is totally exhausted. Tech Entrepreneur especially has such a low barrier to entry and so many 'How To' guides that it feels super impacted.

Makes me wish software was closer to art, where someone has something they need to make just for the sake of bringing it into existence.

Re: Ask HN: Solopreneurs, how did you come up with your idea?

#24
Having existing solutions is not necessarily a bad thing, it means there's a market and paying customers. On the surface many companies sound similar but often are going in different directions once you look into the details.

Here's what worked for me: look for an important and frequent problem that you and people you know have, where the solutions are inadequate and people are not happy.

To know if you're going in the right direction talk to people about their problem and see how unhappy they are with the current solutions. You don't need to build anything at first just to validate the problem.

Most of your time building a business will be spent talking to customers, doing sales, understanding the problem space, not so much coding.

Re: Ask HN: Solopreneurs, how did you come up with your idea?

#25
Just fill needs that you have. Don't like how something existing works? Fix it. Think you can offer a better version of an existing idea? Go for it.

Also: ideas are far less important than execution [1]. That's why it's best to work on problems you actually care about. If you don't, you'll end up cutting corners or burning out well in advance of success.

[1] https://sive.rs/multiply

Re: Ask HN: Solopreneurs, how did you come up with your idea?

#26
You probably will not find a worthwhile project outside of your area of expertise. The market for "a guy who can code built a software for your industry" is pretty saturated now.

Unless you can split hairs on why specific products don't appeal to people in a given niche/industry, at the technical level that the users care about, you probably won't find much success.

In my personal experience I come from the medical side of things. The amount of garbage software written by people who know nothing about how we work is obnoxious. They all advertise themselves as the "next generation, streamlined, efficiency boosting" magic pill for us, but it's about as convincing as your 5 year old telling you they can do your taxes.

So my advice is find something to do in an area of expertise you already have.

Re: Ask HN: Solopreneurs, how did you come up with your idea?

#28
The idea is the consequence of noticing that there is a problem; a gap between a current state and a desired state, and thinking about closing that gap. In other words, starting with a problem is more conductive to finding ideas than focusing on finding ideas.

Finding problems requires that they be considered as such, that there be a desired state that is different from the current state. That there be a gap (error). At some point, a hunter-gathered said "You know what, I'm kind of tired of hunting game. I'd rather chill and have these animals and plants right here". His current state differed from his desired state, and there was a problem that was born. That was a different problem than the state of being hungry (Current state: hungry. Desired state: not hungry) which lead him to hunt and gather in the first place.

Finding problems has a lot to do with exposition. The more situations, the higher the chance a problem hits you. Problems may not be yours but other people's, and they may not be aware they are problems (current state ≈ desired state. Close enough that they're not picking up the error, or that they perceive they can't do anything about it, often due to asymmetry of information).

That is to say, focusing on problems is more conductive to ideas.

Then who does the problem belong to? Your problem or other people's. Sometimes when it's other people's problem and you like these people, the problem becomes yours. "Fixing someone's computer", for example. Sometimes you go to use their computer and it's horribly slow even if the specs are good, and they might even have not noticed it or they got used to it or it's not that big of a problem until you fix it and they notice just how fast it's become (back to when they purchased it, but they forgot how it felt - perceptual contrast).

That is to say: what's your target audience. What's the market? The segment. Do you like that crowd? For some people, it's not important, but it is for me. There are categories of people I could talk with and topics I could talk about for hours and days and not feel like it's work (previously MLOps platform), and there are others I wouldn't really hang out with by choice or default (helped a friend making a product in the dental space).

Then there's qualifying the problems: Is it a real problem? For whom is it a problem (buyer, user, etc)? Do they know it is a problem or will I have to make them see it (raising awareness and "educating" is expensive)? Has it always been a problem or just now? Why now and what changed? When was the last time they had that problem and what happened and how frequently they're having it (frequency, impact)? What have they done to solve it (time/money/people/etc)? What were the outcomes (are they still dissatisfied)? Is it urgent/mandatory? Is it expensive?

How can I search for and reach the people who have that problem in order to learn?

>I'm desperately trying to find an idea I can work on, taking advantage of the current ease of developing MVPs.

Either hang out with people and listen. There are a lot of times where people describe something frustrating for them that is obvious for you. Now, whether the solution already exists and it's simply a lack of awareness, or they're aware of solutions and none did it for them, or that there are organizational hurdles, it's up to you to figure that out, but you're often in a position you can see it.

What's great is that you got the technical part down; one fewer layer of risk is good; but in my opinion, most of the time it's not that that kills an endeavor. The code cemetery is full of MVPs and full-blown products that found too few or no buyers to make viable at the time and place.

>but everything I create or try to do seems like there are already dozens of other solutions doing the same thing (specially in the fields of wrapping AI).

Kind of like beverages, snacks, clothes, cars, phones, laptops, languages, frameworks, etc? It tells you the importance of market, distribution, and a bunch of things other than code.

Re: Ask HN: Solopreneurs, how did you come up with your idea?

#29
I had exactly the same feeling. I've spent most of my career working on software for investment banks in the UK and at the end of the day you can't show your work to anyone (even if they cared) and you only get paid for the time worked. I'd known for years and years I wanted to build my own business but waited until I was in a financially feasible position to do so. And with that I had many many ideas but it mainly came down to ideas which weren't capital intensive and had a viable gtm. And with that I chose to pull the pin on https://www.getdestash.com

Re: Ask HN: Solopreneurs, how did you come up with your idea?

#30
post #25

Just fill needs that you have. Don't like how something existing works? Fix it. Think you can offer a better version of an existing idea? Go for it. Also: ideas are far less important than execution [1]. That's why it's best to work on problems you actually care about. If you don't, you'll end up cutting corners or burning out well in advance of success. [1] https://sive.rs/multiply

I agree with the first half, but strongly disagree with the second half of what you wrote. Ideas matter immensely. If you work on the wrong thing, perfect execution is not going to get you anywhere. If you work on the right thing, then even with mediocre execution will bring you at least some success.
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