I have no knowledge of this specific product area but wondering what aspect of the wheelchair in the photo results in this seemingly high cost? (to note, I understand that this is still far cheaper than other wheelchairs). Is it the material cost? It looks like it's just a few pipes, a cushion, and a pair of wheels. About the same build as a basic bicycle.
You can't go with cheaper less flexible machines either because each wheelchair needs to be somewhat custom fit. That in turn means you need to the more expensive machines instead of simple jigs that. They also need someone to program the machines for your custom fit (or software to create that program)