My own amusing anecdote: I grew up in rural Jamaica, where there was no fast food, but I came to the capital city (Kingston) twice per month, where we would always eat at KFC. So I'd never had a burger before (KFC dominates every fast food chain in Jamaica). When I was maybe 12 or 13, we had a class trip to Kingston, and after the outing, we went to a McDonalds. So I'm standing in the line, and looking at the ad susp…
You might be curious to know that the Burger King in Half Way Tree (a major crossroads in Kingston for those who don't know) had something like the largest grossing grand opening of any BK in the world when they opened on New Year's Eve in 1988. Funny place Jamaica - Pepsi, Blackberry and Burger King instead of Coke, iPhone and McDonalds.
Oh, and you're perfectly right: "Pepsi, Blackberry and Burger King instead of Coke, iPhone and McDonalds."