Now that I found some old links... This began to be more public since Vizio published their 2021 Q3 earning reports and it was made public that their profits from advertising and users data was more than double than what they made selling devices [0]. Roku themselves have said that they are in the Ad business, not in the tech business, and they were getting around $40 per user a month (also in [0]). All these ACR (au…
Roku themselves have said that they are in the Ad business, not in the tech business, and they were getting around $40 per user a month (also in [0]).
That is a mind blowing stat. Obviously advertisers are willing to pay, but I am curious hope much the granular information is worth.If someone watches anime/Hallmark/cooking genre content, do you need to know which specific shows?