21–30 of 148 posts
This makes these screens a bit of an issue when eg accessing your bank. And it should be made clear to people that you must not connect a corporate or government devices to these screens. (The fact that private citizens _should_ have the same security expectations notwithstanding, corporations and governments have more legal clout)
Just never connect them to the internet. I just use them as a display for my apple tv.
I think Apple’s strategy here is going to pay off. Provide a box with an actual fast processor in it, a simple Home Screen with no ads, and an OS with no tracking. Somehow this is a revolutionary idea in this industry. But slowly I’m seeing more people recommending the AppleTV, even amongst enthusiast circles which tend to be rather anti-Apple.
Just never connect them to the internet. I just use them as a display for my apple tv.
In other words, even if you never connect your TV to your WIFI, it might be enough that your neighbour does.
Best Buy sells the "DuraPro - Partial Sun Series 43" Class LED Outdoor Partial Sun 4K UHD TV (2023)" which is supposedly a "non-smart" TV. I just ran a search and don't know anything about it, personally. They could still be screenshotting AFAIK.
All these ACR (automated content recognition) systems mix and match data from what they can see in your screen, with your IP address, with cookies you have on different devices... soy they can match different devices you own.
For example, AudienceX says about ACR [1]:
Second-Screen Experiences: Being able to synchronize content across connected devices is vital for successful advertising. ACR lets you do this by identifying the content that viewers engage with most on a primary screen (such as a smart TV) and delivering similar or the same content to secondary devices such as mobile phones or tablets.
[...] Automatic content recognition relies on two main types of technologies—fingerprinting and watermarking—to identify and analyze content. However, ACR technology can be broadly categorized into three main types. These include: Audio Fingerprinting [...] Video Fingerprinting [...] Digital Watermarking.
Automatic content recognition (ACR) is a technology built into smart TVs that allow the set to see or hear what is being played on the television. [...] ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when. When paired with digital ad libraries, advertisers can find exactly where their ads ran – the hour, on what network or streaming service – and understand the exact corresponding impressions for the specific occurrence of their ads. [...] You can even go as deep as zip code, reading further between the lines about the impact of advertising at a local level.
For example, let’s say your client is Nike, and you’re running a Connected TV campaign for Nike shoes. When a person sees your Nike ad on their CTV, you want to deliver a specific set of display banners to their mobile devices so that the next time they open up a browser on their phone, they see these banners.
One of the ways to do this is with ACR. You would contact an ACR vendor and give them all of the details of your campaign, and the ACR vendor would use their software to create an audience segment of people who have been exposed to your Nike shoe ad on CTV [Connected TV]. Then, they would send you that audience segment so you can target it with banners. Think of this data like a file that can’t be opened — you can see the title, but you can’t dive in. You can only upload it and target whatever is inside.
All of this happens in real-time...
So this is what they're doing with your info.
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0: https://www.theverge.com/2021/11/10/22773073/vizio-acr-advertising-inscape-data-privacy-q3-2021
1: https://audiencex.com/insights/automatic-content-recognition/
2: https://www.thedrum.com/opinion/2023/05/08/acr-data-the-key-measuring-more-just-impressions-ctv
3: https://grapeseedmedia.com/blog/programmatic-ad-strategy/
4: https://mountain.com/performance-tv/verified-visits/Earlier quoted context omitted.
I think Apple’s strategy here is going to pay off. Provide a box with an actual fast processor in it, a simple Home Screen with no ads, and an OS with no tracking. Somehow this is a revolutionary idea in this industry. But slowly I’m seeing more people recommending the AppleTV, even amongst enthusiast circles which tend to be rather anti-Apple.
no obviously apparent tracking*
Just never connect them to the internet. I just use them as a display for my apple tv.
I think Apple’s strategy here is going to pay off. Provide a box with an actual fast processor in it, a simple Home Screen with no ads, and an OS with no tracking. Somehow this is a revolutionary idea in this industry. But slowly I’m seeing more people recommending the AppleTV, even amongst enthusiast circles which tend to be rather anti-Apple.
Just never connect them to the internet. I just use them as a display for my apple tv.