I am not sure I like his solution for scalping. How is he going to know if a ticket has been scalped in order to cancel it? Is he going to rely on the actual scalper to give up their client? That is unlikely to happen. Also, when he cancels a ticket will he refund the original 45 price or the scalped price? It would have to be the original price because otherwise he is opening himself to fraud and huge losses. But if…
Louis CK selling tickets to latest tour exclusively on his site
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Re: Louis CK selling tickets to latest tour exclusively on his site
#82I am not sure I like his solution for scalping. How is he going to know if a ticket has been scalped in order to cancel it? Is he going to rely on the actual scalper to give up their client? That is unlikely to happen. Also, when he cancels a ticket will he refund the original 45 price or the scalped price? It would have to be the original price because otherwise he is opening himself to fraud and huge losses. But if…
Re: Louis CK selling tickets to latest tour exclusively on his site
#83Earlier quoted context omitted.
"If you're selling tickets at a flat rate and a sellout happens in a few minutes that means your tickets were too cheap." Not necessarily. I see nothing wrong with attempting to control the entire end to end experience, including ticket price. If he's selling at $45 because that's what he wants, there's nothing wrong with that. Or should cancer or diabetes pills be $1000 per pill because the manufacturer will find en…
But it's inefficient: at an artificially low price (let's stipulate that's what $45 is for Louis C.K.), the show attracts more buyers, a larger proportion of whom aren't dedicated fans. Meanwhile, dedicated fans (not heartless rich people) might be perfectly happy to pay $46, $48, or $54 dollars; they can't, though, because they've been locked out by a flood of superficial fans. This is to say nothing of the deadweig…
Re: Louis CK selling tickets to latest tour exclusively on his site
#84The site is down, but here is the text: hello folks! I'm going on tour this year from October through Feb. I'll be all over the goddamn place. This year, I'm trying something new, building on the fun, success and fan-benifit of selling my content online. We are selling tickets to this tour exclusively here on louisck.com. I only wanted to do this if there was a way, like with LIVE AT THE BEACON, that it could bring t…
I'm one of those people who enjoyed reading the long emails. It's easy to believe HE wrote them, and there's an appeal to that. But I find it hilarious that, after that long email, he mentions they'll be sending a TL;DR version later. I have to wonder if that was humor, or just a legitimate "ah well" moment. I can't tell, and that makes it better.
The trick with long emails is, you have to say something interesting, write in an honest and open way, and people have to care about your subject matter.
With Louis C.K., I don't just like his comedy, I want him to succeed. And when I pay him for his video specials, or buy tickets for his live show, I feel like I'm helping him win, and helping us all win. If you can send an email to make your customers feel like he does me, you'll do very well for yourself.
Re: Louis CK selling tickets to latest tour exclusively on his site
#85I am not sure I like his solution for scalping. How is he going to know if a ticket has been scalped in order to cancel it? Is he going to rely on the actual scalper to give up their client? That is unlikely to happen. Also, when he cancels a ticket will he refund the original 45 price or the scalped price? It would have to be the original price because otherwise he is opening himself to fraud and huge losses. But if…
I think if you just say "no ticket transfers," scalping is pretty easy to defeat. 100% mandatory will call, no paper tickets, and they scan the credit card for the sale at the door. Popular solutions for high demand concerts.
Re: Louis CK selling tickets to latest tour exclusively on his site
#86I am not sure I like his solution for scalping. How is he going to know if a ticket has been scalped in order to cancel it? Is he going to rely on the actual scalper to give up their client? That is unlikely to happen. Also, when he cancels a ticket will he refund the original 45 price or the scalped price? It would have to be the original price because otherwise he is opening himself to fraud and huge losses. But if…
What issues would arise with a refundable ticket tied to your identity?
Re: Louis CK selling tickets to latest tour exclusively on his site
#87I am not sure I like his solution for scalping. How is he going to know if a ticket has been scalped in order to cancel it? Is he going to rely on the actual scalper to give up their client? That is unlikely to happen. Also, when he cancels a ticket will he refund the original 45 price or the scalped price? It would have to be the original price because otherwise he is opening himself to fraud and huge losses. But if…
I think if you just say "no ticket transfers," scalping is pretty easy to defeat. 100% mandatory will call, no paper tickets, and they scan the credit card for the sale at the door. Popular solutions for high demand concerts.
Re: Louis CK selling tickets to latest tour exclusively on his site
#88As much as I don't want to believe this I feel that scalping is ultimately a means of market correction. If he sells tickets for one show in a city at $45 I imagine that he's a popular enough comic that the price would be higher than that due to the limited supply of Louis. Unless he has a really good way of preventing reselling there will be plenty of opportunists out there looking to sell their $45 ticket for $70 if they can.
I think the solution to this would be to better price tickets so that at least he's profiting off his hard work instead of scalpers. Could he auction each individual seat? the best seats might fetch ridiculous amounts of money but the worst seats in the house might go for say less than $45 and give fans a chance at seeing him.
Re: Louis CK selling tickets to latest tour exclusively on his site
#89Re: Louis CK selling tickets to latest tour exclusively on his site
#90The tour dates, if you're interested: https://gist.github.com/2992090 (Not my github)