Tupperware files for bankruptcy as demand slides

I remember my mum having a Tupperware party in the early seventies. She had all her friends round for a social gathering and to buy plastic containers. It sounds bizarre now.

> "Over the last several years, the company's financial position has been severely impacted by the challenging macroeconomic environment," Tupperware's chief executive Laurie Ann Goldman said in a statement to investors, external.

I agree that their food storage products, which is what Tupperware is most known for, have suffered from the abundance of next best alternatives in the market. However, I just went on their website and all their products and product lines feel so uninspired.

I would blame their decline in demand due to lack of innovation as a way to stay relevant. They could’ve ventured into other areas that capitalise on their ‘airtight’ applications. That’s what made Tupperware unique when it was founded.

For example, a consumer product line of waterproof bags or cases for electronic devices and other important items. Due to brand awareness and trust, they could’ve really leveraged the ‘Tupperware’ brand there in a way that other brands couldn’t.

Or highly invest in R&D for more industrial and scientific applications that require airtight solutions or vacuum spaces. This would’ve created highly lucrative partnerships that would’ve kept them afloat even if sales for their consumer products dwindled.

Surprised they lasted that long given there are both cheaper substitutes and better (such as glass) ones.

Maybe they didn't "keep a lid on" their company outgoings? ;)

My lids are sealed.