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Nudge users towards goals with annoying CSS3 arrows

andyshora.com

11–20 of 23 posts

Re: Nudge users towards goals with annoying CSS3 arrows

#11

Wow, they're right. It's really annoying. At least they're honest.

I'm going to split test it on a new site soon, have no idea if it will have a positive effect on sign ups. What do you reckon? I'll do a post on the results, either way!

My prediction: it'll have a positive effect on sign ups, but retention will be lower.

Re: Nudge users towards goals with annoying CSS3 arrows

#12
Awesome concept and I think it has some potential to evolve but for now I see two problems. 1) The motion makes it too distracting from other page content (at a sub-conscious level) so you may as well just have a blank pages with the action item as nothing else can be consumed. 2) If you're trying to use the arrow to identify the real action item on a page littered with ads, this will just make it look more like an ad.

Re: Nudge users towards goals with annoying CSS3 arrows

#13
It's the blink-tag form of a CTA.

Also, inevitably there will eventually come a need for an orange one pointing to their how-to video. "Don't forget to sign our guestbook!" "Also, this other thing is kind of important." Just use better page design rather than greebling your existing one.

Re: Nudge users towards goals with annoying CSS3 arrows

#16
post #11

Earlier quoted context omitted.

I'm going to split test it on a new site soon, have no idea if it will have a positive effect on sign ups. What do you reckon? I'll do a post on the results, either way!

My prediction: it'll have a positive effect on sign ups, but retention will be lower.

or it just moves bounces to a different page

Re: Nudge users towards goals with annoying CSS3 arrows

#18
post #11

Earlier quoted context omitted.

I'm going to split test it on a new site soon, have no idea if it will have a positive effect on sign ups. What do you reckon? I'll do a post on the results, either way!

My prediction: it'll have a positive effect on sign ups, but retention will be lower.

You are probably right. I've made a 'hideAfter' option, so it can maybe do 2 or 3 small nudges then disappear, so as to initially draw the eye to a CTA. Although by default it's set to annoying mode :-)

Re: Nudge users towards goals with annoying CSS3 arrows

#19

Awesome concept and I think it has some potential to evolve but for now I see two problems. 1) The motion makes it too distracting from other page content (at a sub-conscious level) so you may as well just have a blank pages with the action item as nothing else can be consumed. 2) If you're trying to use the arrow to identify the real action item on a page littered with ads, this will just make it look more like an a…

Thanks for the feedback! I've made a 'hideAfter' option, so in a serious scenario I'd probably set it to hide after a couple of nudges, so as to draw the user there initially. But for the demo I've set it to infinite so as to annoy all of you as much as possible :-)
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