Live data from Hacker News

Ford patents in-car system that eavesdrops so it can play you ads

motortrend.com

41–50 of 160 posts

Re: Ford patents in-car system that eavesdrops so it can play you ads

#41
post #21

Earlier quoted context omitted.

This is a wonderful idea. Patent obnoxious inventions to prevent anyone from implementing them.

Nothing stops others from licensing them.

Driving along in (say) a Datsun, and suddenly hearing an ad saying"wouldn't you rather be driving a cool new Ford?"

Re: Ford patents in-car system that eavesdrops so it can play you ads

#42
post #30

Everything is becoming about ads. Ads, ads everywhere. On phone, on computer, now even car. This despite everyone knowing that consumers HATE ads. It's like companies are using ads as a ransom. Pay us more money on a regular basis else we will make your life miserable with ads and more ads.

And then, once everyone is paying more, they pull the coup de grace, and show you ads again! Netflix and Prime and Spotify started with this a while ago; I guess the temptation is just too big to let corporate greed run free.

I guess we’ve come full circle, and the next iteration will see people pirating stuff again. It’s going to be interesting to see what we can do against ads on devices like cars though…

Re: Ford patents in-car system that eavesdrops so it can play you ads

#43
post #42
post #30

Everything is becoming about ads. Ads, ads everywhere. On phone, on computer, now even car. This despite everyone knowing that consumers HATE ads. It's like companies are using ads as a ransom. Pay us more money on a regular basis else we will make your life miserable with ads and more ads.

And then, once everyone is paying more, they pull the coup de grace, and show you ads again! Netflix and Prime and Spotify started with this a while ago; I guess the temptation is just too big to let corporate greed run free. I guess we’ve come full circle, and the next iteration will see people pirating stuff again. It’s going to be interesting to see what we can do against ads on devices like cars though…

> It’s going to be interesting to see what we can do against ads on devices like cars though

If you can find a way to get by with minimal car use, it’s amazing. Not possible for many/most, but wow is Ford trying to push people away.

> the next iteration will see people pirating stuff again

With automation the world has become amazing. The first rule of fight club applies.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#44
post #14

When I'm filling my gas tank and the screen on the pump is blaring ads at me I want to smash it. Car companies, please don't also make us want to smash our dash-boards.

Those gas station ads are so offensive to the senses. I want so desperately for them to stop. I used to live near Cupertino, and the Valero station on De Anza and Prospect always played the local classical radio station. Driving a car is pretty tiring, and to take a break and have loud ads projected at you only adds to the stress. To instead step out of your car to modestly amplified classical music is really much be…

Digital signs with super bright lights are just so dystopian.

We can be far away from vigilantes killing them. I’d sponsor the odd hit.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#45
post #30

Everything is becoming about ads. Ads, ads everywhere. On phone, on computer, now even car. This despite everyone knowing that consumers HATE ads. It's like companies are using ads as a ransom. Pay us more money on a regular basis else we will make your life miserable with ads and more ads.

That's what happens when innovation is dead and you need to pay the bills: you have to make current products profitable and the easiest way is to pack them with ads

Re: Ford patents in-car system that eavesdrops so it can play you ads

#46
post #27

Earlier quoted context omitted.

Nothing stops others from licensing them.

In the US at least, it would be the patent holder’s choice if they want to license their patent (in most situations, if I understand correctly). When I patent advertising on vegetables, I won’t let anyone license it.

Like this? https://www.schweizerbauer.ch/markt-preise/marktmeldungen/la...

(Sorry, article is in german, it’s about laser-engraved fruits and vegetables. I’ve seen a few in the stores around here… (Switzerland))

Re: Ford patents in-car system that eavesdrops so it can play you ads

#47
post #34

Earlier quoted context omitted.

Its ok, nobody asked for Louis Rossmans disingenuous take on anything

Why hate the guy? He has a real repair shop afaik, and mostly talks sense.

If you know the vaguest thing about the topic he is talking about, you will know that he frequently omits critical context in order to get clicks. I am guessing that is what you mean by “mostly talks sense”

Re: Ford patents in-car system that eavesdrops so it can play you ads

#48

The dystopian future of mobility will be free-to-ride, self-driving cars operating as taxis where we have to pay to exit and are incentivized to pay to opt-out of ads.

> self-driving [...] taxis where we have to pay to exit

"Would you like an Economy Exit or a Business Class Exit?

For a Business Class Exit, the vehicle will come to a complete stop before opening the door."

Re: Ford patents in-car system that eavesdrops so it can play you ads

#49
post #2

Louis rossmann video talking about this: https://www.youtube.com/watch?v=5euh13nd10g Had a decision earlier this year to buy a Tesla vs a dumber car. 2019 Silverado I think has the best middle ground on terms of "smart" tech that is still easy to repair and doesn't sell my info to insurance companies.

> still easy to repair

By the time you get to 2019 and the GM T1XX platform the entire drivetrain is as complex as any modern vehicle: AFM/DFM, VVT, E85, Active Thermal Management, Start/Stop, 10L80/90, dynamic stability, etc. In other words, once it starts breaking down out of warranty, repair is uneconomic: non-dealer shops and owners don't have the tools, can't get affordable parts and aren't qualified to do the work, just like all other modern vehicles.

The last years that GM trucks were actually easy and cost effective to repair, but still relatively "modern" (decent PCM, effective air bags, standard anti-lock, etc.,) were 1999-2006 (GMT800) and 2007-2014 (GMT900), the former more so than the latter. Any professional mechanic can successfully repair almost anything on the vehicle and parts are readily available at reasonable cost.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#50
post #49
post #2

Louis rossmann video talking about this: https://www.youtube.com/watch?v=5euh13nd10g Had a decision earlier this year to buy a Tesla vs a dumber car. 2019 Silverado I think has the best middle ground on terms of "smart" tech that is still easy to repair and doesn't sell my info to insurance companies.

> still easy to repair By the time you get to 2019 and the GM T1XX platform the entire drivetrain is as complex as any modern vehicle: AFM/DFM, VVT, E85, Active Thermal Management, Start/Stop, 10L80/90, dynamic stability, etc. In other words, once it starts breaking down out of warranty, repair is uneconomic: non-dealer shops and owners don't have the tools, can't get affordable parts and aren't qualified to do the w…

Mid-2000s era car technology seems to have been the sweet spot across most brands for technology improvements while still having practical serviceability and maintainability.
Post reply on HN