Earlier quoted context omitted.
This is just a different way of saying your managers need to be more engaged with the work they are doing and not just worry about abstract metrics like measuring progress by number of tickets they close or something as such. The thing is this is hard to pull off even for the actual founders. For starters its just hard, and tiring(and even pointless) to keep jumping over the ever increasing bar. Even more so when you…
Some people like contributing to successful projects though, and stay engaged even while maintaining work-life balance.
And there's a difference between working with curing cancer or optimizing people wasting money in Candy Crush