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Earlier quoted context omitted.
Referring to the meat, not the bun.
McDonald's grills press the meat patties in real-world production. It drives out fluids and the finished product appears smaller than one cooked by different methods.
Again a good explanation, but it doesn't make it any less of a lie to show a larger patty.
This is clever (if cynical) marketing from McDonalds Canada: take one of the oldest knocks against large-scale fast food (that's it's marketed dishonestly) and turn it into a product benefit: "it's ugly because we took the original product, which is beautiful, and then uglified it to make it taste better". One thing that makes this piece cynical is that the integrity of fast food promo graphics is not a new or pressi…
I understand there are specific laws about what they can and cannot show in a food ad in Ontario and/or Canada. They can do their own preparation, but I believe the ingredients must be identical to the ones in the actual product. So it must be an actual beef patty, and the ketchup and mustard can be squirted on carefully, but they have to be real ketchup and mustard.
I'll disagree slightly with tptacek... this is a genius piece of marketing by McDonalds. It does everything that we routinely see listed on this very site as Best Practices™: - Respond to customer feedback in a friendly and highly transparent manner. - Don't sugarcoat things that "everyone knows but no one admits"; they could have avoided showing the graphic artist photoshopping the burger, but everyone knows that th…
The get the benefits of being honest with none of the cost. It's a total win.
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Apparently goes for the whole site. :(
I'll disagree slightly with tptacek... this is a genius piece of marketing by McDonalds. It does everything that we routinely see listed on this very site as Best Practices™: - Respond to customer feedback in a friendly and highly transparent manner. - Don't sugarcoat things that "everyone knows but no one admits"; they could have avoided showing the graphic artist photoshopping the burger, but everyone knows that th…
You claim they responded transparently and without sugar coating anything. So what was the answer to the original question? Why does the ad burger patty appear thicker and larger? Edit: So many answers talking about how they might make a quarter pound patty look larger. Anyone can do that. I was addressing the fact that the video in no way covers why they look larger in advertisements. Sidestepping the important ques…
I would point to the scene where they're rolling the patty on the skillet to flatten the edges. That, combined with possibly less squishing by the press and less cooking overall would give you thicker edges in particular, making the patty look bigger in the ad. We only see the edge and overall width, after all, not the whole patty.
This ad reminds me of the toy. Fast food is bad. I am not interested in the question to start with, so I won't bother with the given answer. thank you very much.
That said, sadly this is a good ad campaign, because sadly most of us most of the time are attracted to colorful toys.
Did I just hear a photographer say that photographs are one-dimensional?
Extremely demanding schedule of lately has forced me to sacrifice on the quality of my daily food intake, where I snack occasionally on fast food items so here are my thoughts: Biggest issue with fast food is sort of linked to the "uglification for the sake of taste", but let's get one thing straight: fast food quality and taste is damn bad. So that excuse is out the window. I've tried everything on McD's menu includ…
http://www.theglobeandmail.com/globe-investor/investment-ide...
In the old days, I would simply just order what came out last from the oven. Because hot anything out of the oven is awesome. When it was a croissant, it is a jackpot.
Personally, I think people don't realize the extent of how "factory" like a lot of corporate chains are. Like how Montana's doesn't actually "cook" your vegetables, they just microwave a frozen pack and dump it on a plate. And this is a sit-down restaurant with waitresses and cooks.
My solution? I eat-in and plan out.