Earlier quoted context omitted.
If overnight service is that critical and profitable, hire a night shift.
But who really pays? The employer? Yes, at first , but the cost is passed straight on to consumers. Prices are sky high in Australia for this reason, businesses have many laws that each increase prices by a fraction of a percent - almost imperceptible - but cumulatively very noticeable.
More money in wages ! Instead of business owners getting more money? If that went instead to workers (aka consumers) then everyone would have more to spend!
Then you know who would have more money ?
Good business owners !!
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Demand side / supply side economics rhetoric is fun, but it’s rhetorical.
Success depends entirely on what is appropriate for the market at that given moment.