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Lidl's Cloud Gambit: Europe's Shift to Sovereign Computing

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Re: Lidl's Cloud Gambit: Europe's Shift to Sovereign Computing

#11

This is not about privacy or sovereign clouds because at least AWS and Azure have those already in Europe. It’s about protectionism and tweaking the law to favor local companies.

or: the EU is serious about citizen privacy and addressing the flagrant disregard for it that the major adtech players have shown. If LIDL can compete on price/features/performance _and_ comply with the laws, then good luck to them. Equally, if the big US companies comply, then there's nothing excluding them from the market. They're already present as you note.

Re: Lidl's Cloud Gambit: Europe's Shift to Sovereign Computing

#13

This is not about privacy or sovereign clouds because at least AWS and Azure have those already in Europe. It’s about protectionism and tweaking the law to favor local companies.

AWS does not yet have a sovereign cloud in Europe, they're planning to launch in 2025: https://aws.amazon.com/blogs/security/aws-plans-to-invest-e7... (linked in the article)

Re: Lidl's Cloud Gambit: Europe's Shift to Sovereign Computing

#16

This is not about privacy or sovereign clouds because at least AWS and Azure have those already in Europe. It’s about protectionism and tweaking the law to favor local companies.

It's both. Privacy and sovereignty are big issues in Europe, specifically because of the jurisdiction issues. The fact that it provides some protection for European businesses means they'll lean into it all the more. That said, I think the Europeans would be joyous if the rest of the world would eliminate their protectionist boundaries by adopting Europe's privacy laws.

Re: Lidl's Cloud Gambit: Europe's Shift to Sovereign Computing

#17

This is not about privacy or sovereign clouds because at least AWS and Azure have those already in Europe. It’s about protectionism and tweaking the law to favor local companies.

All countries do that where strategically sensible - or beneficial to "friends" of the government. 300% import tax on Bombardier CSeries anyone? CHIPS act? Silicon Valley getting started with military contracts?

Re: Lidl's Cloud Gambit: Europe's Shift to Sovereign Computing

#20
> This is something AWS is scrambling to address with its recent announcement of a €7.8 billion investment in an AWS European Sovereign Cloud, expected to launch its first region in Germany by the end of 2025. But will that be enough to regain the trust of European corporations

Given the CLOUD Act and FISA, no it should not be enough to regain the trust of those European corporations that look for data sovereignty. As long as those exist, all proposed "sovereignty" guarantees by vendors that have their (or their parent company's) HQ in the US are entirely worthless and should be ignored.

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