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BMW Overtakes Tesla in European EV Sales for First Time

electriccarsreport.com

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Re: BMW Overtakes Tesla in European EV Sales for First Time

#81

Post by croes »

ta8645 wrote: post #59
leesec wrote: post #40

Earlier quoted context omitted.

>The real reason Tesla is suffering is because they've not delivered on innovation, quality, or price in a long time. Haha what. Price has dropped, quality increased, their self driving tech recently had a step change in functionality. I don't really think Tesla is suffering but I think most of these narratives are in peoples heads and don't reflect reality.

The step-change is real, and a lot of people don't know that Tesla now has the best self-driving ability out of all the competition. But that's only true on 4th gen hardware, and unfortunately that represents a minority of the vehicles sold to date.

>best self-driving ability

That's a useless superlative unless it's level 5.

Re: BMW Overtakes Tesla in European EV Sales for First Time

#82

Post by bdcravens »

root_axis wrote: post #47
two_handfuls wrote: post #22

The Tesla brand has suffered enormously due to the actions of its owner.

I think you're right, but I'm not so sure it's actually impacting sales to a large degree. For most people a 50k car is a huge investment that won't hinge on whether or not you agree with the CEO's politics.

Depends on how good the alternatives are. HMC, BMW, etc have some great options.

Re: BMW Overtakes Tesla in European EV Sales for First Time

#84

Post by jltsiren »

root_axis wrote: post #47
two_handfuls wrote: post #22

The Tesla brand has suffered enormously due to the actions of its owner.

I think you're right, but I'm not so sure it's actually impacting sales to a large degree. For most people a 50k car is a huge investment that won't hinge on whether or not you agree with the CEO's politics.

I think it should be the opposite. If you buy a cheap thing and suddenly start feeling uncomfortable using it in public, you can just buy another cheap thing. With expensive things, you want to play it safe, because replacing it will be expensive if you start having second thoughts.

Re: BMW Overtakes Tesla in European EV Sales for First Time

#86

Post by croes »

fullshark wrote: post #45
arcbyte wrote: post #29

Earlier quoted context omitted.

I hear people say this bit then I see those same people go and buy Teslas anyway. The real reason Tesla is suffering is because they've not delivered on innovation, quality, or price in a long time.

I propose: the actions of the owner/CEO is partially responsible for that

CEOs tend to claim all the success so it's fair to blame them for all the failure.

Re: BMW Overtakes Tesla in European EV Sales for First Time

#87

Post by darkteflon »

SllX wrote: post #4
electronbeam wrote: post #2

Maybe I’m in a bubble, but I didn’t even notice BMW had EVs

They’ve been in the BEV market for a bit. Not long after the first Tesla Model S was released, BMW released the i3. That one’s since been discontinued but they have at least 8 other BMW i models on the market.

The i3 was such a great city car, well ahead of its time. Such a shame that they have apparently abandoned the EV design ethos embodied in that car (and that car alone) in favour of bloated luxo-barges. Tell me that your EV strategy is about brand greenwashing without telling me it’s about brand greenwashing.

They seem to be really focused on chasing the Boomer demographic. I’m a happy former customer (twice over) but wouldn’t consider anything in their EV range - which means I wouldn’t consider buying a BMW again at all unless there’s some sort of radical strategic change.

Re: BMW Overtakes Tesla in European EV Sales for First Time

#88

Post by jackedEngineer »

I did some digging.The title is misleading -

YTD Tesla is way ahead - https://imgur.com/56eG7CN Actual Numbers - BMW registration for the month of July 2024 were up by 300~ cars.

Original Source - https://www.jato.com/resources/media-and-press-releases/bmw-... Quoting this comment -

streptomycin- Yes https://i.imgur.com/ZNv1AyD.jpg Although BMW is making some nice EVs and they are selling more than they used to, the headline is misleading.

ultrablack22 - Tesla produce a lot of for the EU in China. They have a schedule where for each quarter, months 1, 2 and 3, in Month 1, they produce cars. In Month 2 they sail them over from China. And in Month 3, they arrive and are sold.

BMW managed to overtake Tesla in the first month of Q3, barely. When Tesla really had no cars for sale.

Re: BMW Overtakes Tesla in European EV Sales for First Time

#89

Post by giobox »

makeitdouble wrote: post #78
leesec wrote: post #34

Earlier quoted context omitted.

Maybe. Still going to have the best selling car in the world this year.

BYD is already way ahead. https://evmarketsreports.com/byd-and-tesla-lead-the-global-e... (except if you really were focusing on single model sales, but I'm not sure it's relevant)

These statistics include plug-in hybrid gas cars (PHEV), of which BYD sell a lot, and Tesla do not make at all.

> "The company’s (BYD) success is driven by a dual strategy of producing both fully electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs)..."

Re: BMW Overtakes Tesla in European EV Sales for First Time

#90

Post by Swizec »

okr wrote: post #70
epistasis wrote: post #25

Earlier quoted context omitted.

Yes, Tesla's execution has been really terrible. There's some really good tech inside their cars, but the direction of which cars to make, when, and the investments in non-car tech, the over-promising of "Full Self Driving," etc. All huge detractors. There's also the CEO, who has a huge public profile, deciding to become extremely political, which smart CEOs usually avoid doing because it has little potential to help…

Was it not the mission of Tesla to make electrical cars an alternative to cars running on petrol? To me this was achieved. Bmw or Tesla, i do not care about that too much. But we have an alternative. Great! And politics, well, only for people who do not agree with him it is an issue. But that's normal in politics, is it not?

> And politics, well, only for people who do not agree with him it is an issue. But that's normal in politics, is it not?

50% is a big chunk of your target market to piss off

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