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BMW Overtakes Tesla in European EV Sales for First Time

electriccarsreport.com

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Re: BMW Overtakes Tesla in European EV Sales for First Time

#4

Maybe I’m in a bubble, but I didn’t even notice BMW had EVs

They’ve been in the BEV market for a bit. Not long after the first Tesla Model S was released, BMW released the i3. That one’s since been discontinued but they have at least 8 other BMW i models on the market.

Re: BMW Overtakes Tesla in European EV Sales for First Time

#5
How much of this is driven by lumpy delivery? Tesla used to do this all the time: book thousands of orders, send them all over on a boat at once, then announce that they were the top-selling car in Swagistan (for that month, and no longer time scale). Is it the same story for BMW?

Re: BMW Overtakes Tesla in European EV Sales for First Time

#6

Maybe I’m in a bubble, but I didn’t even notice BMW had EVs

While BMW does have some models that are blatantly electric like the i3, most of their electric cars look pretty much just like the regular gasoline ones. I think it's a clever move that taps into their existing market dynamic.

Re: BMW Overtakes Tesla in European EV Sales for First Time

#9
post #5

How much of this is driven by lumpy delivery? Tesla used to do this all the time: book thousands of orders, send them all over on a boat at once, then announce that they were the top-selling car in Swagistan (for that month, and no longer time scale). Is it the same story for BMW?

Yes https://i.imgur.com/ZNv1AyD.jpg

Although BMW is making some nice EVs and they are selling more than they used to, the headline is misleading.

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