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'Megalopolis' trailer's fake critic quotes were AI-generated

variety.com

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Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#4

Post by uses »

> Sources tell Variety it was not Lionsgate or Egan’s intention to fabricate quotes, but was an error in properly vetting and fact-checking the phrases provided by the consultant

On the one hand, it's surprising that none of the people involved in creating, publishing, and marketing this trailer raised an eyebrow. I don't know much about film history but I raised an eyebrow. And presumably, it took MANY people to make this trailer happen, and a good chunk went to film school or otherwise know enough to know that this was fishy.

On the other hand, things like this likely get caught during production all the time and we just never hear about them.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#5

Post by jfengel »

It sounds like a dumb idea from the get go. Even if the quotes were authentic, "They hated my previous work too" is a crummy gimmick.

Coppola doesn't need a gimmick. He's famous and the film will sell some tickets just on his name. If the film sucks then it sucks. Don't make him look desperate in the process.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#6

Post by nsagent »

Was just talking with a microbiology researcher yesterday about ChatGPT. They use it for helping to write code for analyzing their lab data and they were surprised I said it's likely to lead them astray at times, especially if they don't know the code well enough to spot the errors it might generate.

Despite my PhD being in NLP, they still seemed incredulous at my assertion. I truly think the general public have not been adequately warned that they cannot trust the outputs of LLMs. I wonder how long until that fact becomes commonplace.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#8

Post by brendoelfrendo »

nsagent wrote: post #6

Was just talking with a microbiology researcher yesterday about ChatGPT. They use it for helping to write code for analyzing their lab data and they were surprised I said it's likely to lead them astray at times, especially if they don't know the code well enough to spot the errors it might generate. Despite my PhD being in NLP, they still seemed incredulous at my assertion. I truly think the general public have not…

It makes sense to me that the general public would have this impression now that AI is a product being sold to people. If you tell people "well, AI can make a SME's job easier and save them time, but they'll still need to understand the output and take the time to assess it for errors," it will rot on the shelves.

Customers don't want to pay for an AI to make a SME's life easier, they want to pay for an AI so that they can stop paying the premium for for SMEs.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#9

Post by nox101 »

I wonder how long it will be until they have the AI make up the quotes and then get approval from the reviewers similar to the way Luxottica designs sunglasses and then asks the various brands to pick from them. The brands themselves don't design the sunglasses they just sign off on designs by Luxottica.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#10

Post by krapp »

nsagent wrote: post #6

Was just talking with a microbiology researcher yesterday about ChatGPT. They use it for helping to write code for analyzing their lab data and they were surprised I said it's likely to lead them astray at times, especially if they don't know the code well enough to spot the errors it might generate. Despite my PhD being in NLP, they still seemed incredulous at my assertion. I truly think the general public have not…

>I wonder how long until that fact becomes commonplace.

When it starts killing enough people to make the news.

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