This is great. We get to see the experiment play out in real time. If it sucks, it'll only suck for the EU. If it rules, it's possible the global App Store will take on those characteristics or we may be able to do this by just importing from the EU.
Apple splits App Store team in two, introduces new leadership
31–40 of 84 posts
Re: Apple splits App Store team in two, introduces new leadership
#32Earlier quoted context omitted.
Even worse, a lack of software and market penetration on the Mac App Store is the only thing stopping Apple from disabling non-App-Store applications on Macs like they do on iOS. They've already implemented the technical side of it under the guise of "security."
That's the only thing stoping Apple? Not the fact that if they did that every mac out there would become unusable?
I see your point but also note that they have already done something similar with the M1. Pre-DMA and Epic lawsuit, I could potentially see them drop support for installing apps outside their app store. All they would really need is Adobe to agree and the rest would just have to follow, similar in some ways to the ARM transition. (With the notable difference being that one was free for developers aside from the cost of porting their software.) I don't expect that to happen now though.
Re: Apple splits App Store team in two, introduces new leadership
#33Earlier quoted context omitted.
It's unlikely that the US will force Apple to make EU-style changes. It's been 26 years since the DOJ went after Microsoft and lost, and corporate regulation has only grown weaker.
Have you been following the news on this topic lately? Antitrust enforcement has had a huge resurgence under Biden, and it's actually looking like Google may get broken up soon. See: https://www.theverge.com/2024/8/11/24216760/google-trial-mon...
I have, and I don't believe that higher courts will ever go along with it. Microsoft lost their initial case too, and was ordered to break up at the time. Appeals courts prevent real change like that from happening--see the fate of the recent non-compete ban. Precedent suggests the antitrust cases will end in a small fine or a procedural change, at most.
Re: Apple splits App Store team in two, introduces new leadership
#34Since we're here I have a suggestion to offer. When submitting your mobile app to the App Store there is a checkbox/option somewhere asking you to if you want to distribute the app to Mac as well. DO NOT do that. If enough people do that we'll end up having a Mac app store walled garden powerful enough to extract its 30% tax.
Doesn’t the EU’s DMA fix this?
It doesn’t apply to macOS, since it doesn’t have the numbers to be a Gatekeeper platform
Re: Apple splits App Store team in two, introduces new leadership
#35Since we're here I have a suggestion to offer. When submitting your mobile app to the App Store there is a checkbox/option somewhere asking you to if you want to distribute the app to Mac as well. DO NOT do that. If enough people do that we'll end up having a Mac app store walled garden powerful enough to extract its 30% tax.
After Authy discontinued their Mac app, there was a several month period where I could install the iOS app on my Mac laptop to keep using it anyway. It stopped being installable a few weeks ago, presumably because they unchecked this box. (I bit the bullet and started paying for 1password and using it for my TOTP needs, btw) As a MacOS user, if you have only an iOS app and not a MacOS app, why not allow Macs to run i…
Yeah, I totally understand not wanting to deal with any extra support overhead of enabling the Mac app.
But this also seems like harmful advice if someone is trying to grow their app user base. I'm far more likely to purchase iOS apps that have Mac apps. Depending on the app, it's just far more valuable to me, and I'll prioritize what I buy based on this, e.g. if it's a note taking app, it needs to have a Mac version.
The day Apple stops allowing people to install their own apps outside of the App Store is the day I and many other people stop using Apple products as daily drivers. Apple is aware of this, and already under scrutiny from regulators.
Re: Apple splits App Store team in two, introduces new leadership
#36The entire App Store is still within the marketing department, which is all you need to know about how the App Store is run. This reorganization is internal to marketing, and the leaders are all part of that team.
Can you site any references to back that up? AppStore came out of iTunes and has always been part of services under Eddy Cue.
From the submitted article:
> Apple Fellow and former marketing SVP Phil Schiller will continue to oversee both of the new divisions.
From Apple:
> Phil Schiller is an Apple Fellow, responsible for leading the App Store and Apple Events." https://www.apple.com/leadership/phil-schiller/
https://9to5mac.com/2024/08/21/app-store-vp-departing-apple-...
> According to his LinkedIn, Fischer currently holds the title of “Vice President, Head of Worldwide App Store and Apple Arcade.” He joined Apple in 2003 and led marketing and partnerships for iTunes before shifting to the App Store in 2010.
> Longtime Apple veteran Carson Oliver will lead the App Store team, while App Store product director Ann Thai will lead the alternative app distribution team. Oliver joined Apple in 2012 and currently serves as Senior Director of Business Management for the App Store. Thai joined Apple in 2010 and worked on Apple’s education apps marketing, eventually becoming “Worldwide Product Director, App Store and Apple Arcade” in January 2020.
Marketing. Marketing. Marketing. Marketing.
Re: Apple splits App Store team in two, introduces new leadership
#37Earlier quoted context omitted.
That's the only thing stoping Apple? Not the fact that if they did that every mac out there would become unusable?
I see your point but also note that they have already done something similar with the M1. Pre-DMA and Epic lawsuit, I could potentially see them drop support for installing apps outside their app store. All they would really need is Adobe to agree and the rest would just have to follow, similar in some ways to the ARM transition. (With the notable difference being that one was free for developers aside from the cost…
What did they do similar with M1?
I don’t believe they changed anything about app installation in relation to their arm processors.
Re: Apple splits App Store team in two, introduces new leadership
#38> There will now be one team for the familiar, Apple-run App Store, and another one to handle alternative app stores in the European Union Could someone explain why Apple needs someone to handle something they're not doing? I assume 3rd party companies are running their own servers and everything, is this just for the client-side software development? Tangential but it's funny how by digging their heels in so tightly…
Presumably they want to keep a pretty tight grip on what 3rd party app stores are doing. For all the usually assumed control reasons, but also because when some 3rd party App Store becomes a major vector for some malware or another, the headlines won’t be “Uncle Bobs Bait Shack App Store Wracked by Scandal”. You can be assured that the headlines will all very prominently use “Apple” and “iPhone”
Re: Apple splits App Store team in two, introduces new leadership
#39Since we're here I have a suggestion to offer. When submitting your mobile app to the App Store there is a checkbox/option somewhere asking you to if you want to distribute the app to Mac as well. DO NOT do that. If enough people do that we'll end up having a Mac app store walled garden powerful enough to extract its 30% tax.
After Authy discontinued their Mac app, there was a several month period where I could install the iOS app on my Mac laptop to keep using it anyway. It stopped being installable a few weeks ago, presumably because they unchecked this box. (I bit the bullet and started paying for 1password and using it for my TOTP needs, btw) As a MacOS user, if you have only an iOS app and not a MacOS app, why not allow Macs to run i…
> It stopped being installable a few weeks ago,
Well that sucks, I just recommended it to someone. I assume this also means it will eventually stop working for me once I upgrade something or other.
Re: Apple splits App Store team in two, introduces new leadership
#40Since we're here I have a suggestion to offer. When submitting your mobile app to the App Store there is a checkbox/option somewhere asking you to if you want to distribute the app to Mac as well. DO NOT do that. If enough people do that we'll end up having a Mac app store walled garden powerful enough to extract its 30% tax.
Or get rid of your iphone and mac's.
Yeah, I’m perfectly fine using my Apple devices but if your relationship with a company is that strained stop buying their products.