Earlier quoted context omitted.
Envy much?
I don't see Envy there - simply truth. It's a lux brand at a premium price, an item many people buy to be in a social group rather than focusing as fitness tool, and there are cheaper and arguably better solutions available out there. Do you debate any of those statements?
Peloton to charge $95 activation fee for used bikes
81–90 of 172 posts
Re: Peloton to charge $95 activation fee for used bikes
#82Re: Peloton to charge $95 activation fee for used bikes
#83Earlier quoted context omitted.
Perhaps when the current Sonos CEO is freed up, which might be quite soon, he can take on this one.
The starbucks CEO just freed up.
(You're not wrong)
Re: Peloton to charge $95 activation fee for used bikes
#84Alright, go out to the back near the dumpster. Ask for Tony. Tell him you need a Peloton. If he asks "Which model?", say "Preactivated". You didn't hear this from me.
Re: Peloton to charge $95 activation fee for used bikes
#85Probably a worthwhile addendum that they had a "restructuring" in May, laying off 15% of their staff, ~400 people, and their CEO stepped down. They've yet to find a replacement CEO, still running under interim leadership.
I remember seeing an activist investor powerpoint going after peloton in 2021. The thing that stuck with me the most is the CEO saying he would talk to the CTO maybe once every couple months.
https://blackwellscap.com/wp-content/uploads/2024/04/Peloton...
Re: Peloton to charge $95 activation fee for used bikes
#86They are losing money still so desparate moves like this I guess make sense, but adding friction to the new subscriber workflow just seems wild. There's a reason why just about every subscription out there offers free trials/discounted first months. It's to get you in the door. It's not even as if the bike is disabled when bought used, you can just use it like any other spin bike happily. This ONLY effects people who…
Some people will never buy a used peloton, so this doesn't affect them. Some people will never buy a new one, but the bikes have depreciated so much that a used one is a "steal" at 20%-50% of its original cost, they will grumble about, but pay, the fee.
Peloton doesn't care if your used Peloton doesn't sell. That's one less used bike that didn't kill a new bike sale (they need to move new bikes to keep distributors, retailers, and investors happy), and maybe you'll get tired of it being unused and sign up for the service again.
I guarantee they did all sorts of market research before they instituted the policy.
The bigger problem is that they've lost a number of top-name instructors, the CFO is selling stock like it's about to burst on fire, and while they stemmed the bleeding a bit, they're still pissing money down the drain...
Re: Peloton to charge $95 activation fee for used bikes
#87Re: Peloton to charge $95 activation fee for used bikes
#88Alright, go out to the back near the dumpster. Ask for Tony. Tell him you need a Peloton. If he asks "Which model?", say "Preactivated". You didn't hear this from me.
Every used Peloton bike comes with a note taped to the handlebars with the name and password. /s
Re: Peloton to charge $95 activation fee for used bikes
#89They are losing money still so desparate moves like this I guess make sense, but adding friction to the new subscriber workflow just seems wild. There's a reason why just about every subscription out there offers free trials/discounted first months. It's to get you in the door. It's not even as if the bike is disabled when bought used, you can just use it like any other spin bike happily. This ONLY effects people who…
> It's not even as if the bike is disabled when bought used, you can just use it like any other spin bike happily. While that’s true, a Peloton attracts a premium price above regular spin bikes. So if you had no intention of using the software you’d just buy a cheaper bike. If you do intend to use it you now have to add $95 to whatever price you’re paying.
Re: Peloton to charge $95 activation fee for used bikes
#90They are losing money still so desparate moves like this I guess make sense, but adding friction to the new subscriber workflow just seems wild. There's a reason why just about every subscription out there offers free trials/discounted first months. It's to get you in the door. It's not even as if the bike is disabled when bought used, you can just use it like any other spin bike happily. This ONLY effects people who…
The market is absolutely flooded with used bikes. Looking in my area I see two dozen on CL alone within a 30 mile radius for $300-$900 (the $900 guy is delusional.) Some people will never buy a used peloton, so this doesn't affect them. Some people will never buy a new one, but the bikes have depreciated so much that a used one is a "steal" at 20%-50% of its original cost, they will grumble about, but pay, the fee. P…
Sure they do. People who buy a used bike are not necessarily substitutes for people who will buy a new one. And new ones are more appealing to purchasers if their resale value is high.