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Peloton to charge $95 activation fee for used bikes

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Re: Peloton to charge $95 activation fee for used bikes

#71

Probably a worthwhile addendum that they had a "restructuring" in May, laying off 15% of their staff, ~400 people, and their CEO stepped down. They've yet to find a replacement CEO, still running under interim leadership.

I remember seeing an activist investor powerpoint going after peloton in 2021. The thing that stuck with me the most is the CEO saying he would talk to the CTO maybe once every couple months.

Re: Peloton to charge $95 activation fee for used bikes

#72
post #33

Earlier quoted context omitted.

I think by “capitalism” they mean this pervasive attitude of trying to extract money to customer in every way possible.

As long as the government allows it, greed will make corporations try to grab more and more, especially since the finance/MBA types have taken over. It's not strange to call that capitalism, since it is in its very nature.

I don’t disagree with that and I’m no fan of the current situation.

Re: Peloton to charge $95 activation fee for used bikes

#73
post #68

They are losing money still so desparate moves like this I guess make sense, but adding friction to the new subscriber workflow just seems wild. There's a reason why just about every subscription out there offers free trials/discounted first months. It's to get you in the door. It's not even as if the bike is disabled when bought used, you can just use it like any other spin bike happily. This ONLY effects people who…

I mean, just the idea of paying for a subscription to ride a stationary bike is wild.

>the idea of paying for a subscription to ride a stationary bike

You're not. Like was said above, you can ride it as a stationary bike for free. You're paying for the video content put out by Peloton which is added to daily, like a tv station. I can't help sounding like a sales person at this point but I'd also point out you get access to all their old content plus the fact that all this content is tied directly to your bike and the social network of other peloton riders.

Re: Peloton to charge $95 activation fee for used bikes

#74
post #22

Peloton is both a product manufacturer and a service provider; setup fees are common with many service providers. For example, if you bring a phone you bought elsewhere to your carrier, they'll charge a fee to activate it for their network.

I have literally never had this experience with a mobile carrier (Canada). There is an account activation fee (usually waived if you sign up online), but once the account is activated you can freely swap the SIM between as many phones as you like.

If you setup a new line, it sounds like you'd be charged that fee. Perhaps I was unclear, but that was my point, similar to Peloton.

Re: Peloton to charge $95 activation fee for used bikes

#75

Earlier quoted context omitted.

Do they command a premium when used? I have one that I got for free, YMMV.

> YMMV I thought they were stationary.

Yeah, but how far away the person one gets it from may still vary.

Re: Peloton to charge $95 activation fee for used bikes

#76

Peloton has just started an economics experiment which will give further insight into how valuable its services are regarded by the marketplace.

What kind of golden parachute is attached to that lead balloon?

[dead]

Re: Peloton to charge $95 activation fee for used bikes

#77
post #63

Peloton had a golden opportunity to change consumer behavior during the pandemic. They should’ve just given away their bikes.

They didn't have enough bikes. That's why they got in trouble: they made huge investments in bike manufacturing, which turned out to be far more than the demand they ended up with.

Re: Peloton to charge $95 activation fee for used bikes

#78

Peloton is both a product manufacturer and a service provider; setup fees are common with many service providers. For example, if you bring a phone you bought elsewhere to your carrier, they'll charge a fee to activate it for their network.

And if I sell my phone to someone else do they have to pay the fee again even if they stay with the same provider? This peloton fee has no good reason to exist. None.

If it's a new account or line, I believe so.

Re: Peloton to charge $95 activation fee for used bikes

#80

Peloton is both a product manufacturer and a service provider; setup fees are common with many service providers. For example, if you bring a phone you bought elsewhere to your carrier, they'll charge a fee to activate it for their network.

Even if that were the common process, which I dispute, it's still short-sighted greed. If it costs Peloton more than a homeopathic amount of money to update a database with the new owner's info, then they're doing it wrong. That's an extra $95 of pure did-nothing-to-earn-it cash extraction.
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