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I've built my first successful side project, and I hate it

switowski.com

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Re: I've built my first successful side project, and I hate it

#41
post #10
post #5

I love the ending of this story, which isn't obvious from just looking at the title. The author identified key pain points around customer support, automated them, and went back to enjoying life. This is the kind of thing that gets me excited about the possibilities of technology and AI as a force multiplier, especially when working on side projects, "lifestyle" businesses, or even startups as a single founder.

No one wants to talk to an AI for customer support.

Doesn't need to be AI, most customer support was already automated before ChatGPT rose to prominence. Hell, I developed a mobile website once for a power company that was basically a wizard / checklist of "Have you checked for known outages? Have you checked your breakers? Have you checked if your neighbours have issues too?" before they were shown the customer service number.

Human contact doesn't scale, or is prohibitively expensive. I sat with customer support a while ago (again energy sector, but different company) to observe, and every phone call was at least ten minutes, often 20-30, plus some aftercare in the form of logging the call or sending out a follow-up email.

They also did chat at the time, where a chatbot (which wasn't ChatGPT / AI based yet but they're working on it) would do the initial contact, give low-hanging fruit suggestions based on their input, and ask for their information like their address before connecting to a real human. The operator was only allowed to handle two chats at a time, and each chat session took about half an hour - with some ending because the person on the other side idled too long. I mean granted, the UI wasn't great and the customer service guy wasn't a fast typer, but even then it was time-consuming and did not scale. They had two dozen people clocked in, if they were all as fast as this one person, they can handle 50 support calls an hour at most.

It does not scale. This was for a company with about 2.5 million users who rarely need customer support. Compare with companies like Google or Facebook that have billion(s) of users. They automated and obfuscated their customer support ages ago.

Re: I've built my first successful side project, and I hate it

#42
post #23

Is it me or are there a lot more posts on HN where people are just complaining in the title?

No. I just checked the front page [1] for each August 21 from 2014 to 2024, and there is typically no or one complaint in the title. Some lamenting here and there, an uplifting tone every now and then, but most of it is neutral.

Perhaps you are running into some negativity bias? [2]

[1] https://news.ycombinator.com/front?day=2014-08-21

[2] https://en.wikipedia.org/wiki/Negativity_bias

Re: I've built my first successful side project, and I hate it

#43
> When I get an email, I try to answer it as best as I can. Years of working with clients taught me to explain things in a simple and easy-to-understand way. So, I spent hours patiently answering questions from potential customers only to never hear back from them.

I’m a big believer in choosing your battles when communicating online. I’ve found bad grammar, lack of focus, confusing content, etc are all signals that the sender didn’t put much effort into their communication, and if I respond to those at all I usually put in proportional effort. Rarely have I experienced low-effort comms leading to high-reward outcomes, and I found my mental health benefits from the “justice” of proportional response. I’m curious though, the writer seems to imply that lack of active communication led to a decrease in sales. I wonder if/how my approach could be sabotaging me.

Re: I've built my first successful side project, and I hate it

#44
post #25

The wording in the fraud cancellation emails gave me a good laugh. "My payment provider said you used a stolen credit card. Why did you do that? I've revoked your access."

That gave me a chuckle too. The list of "reasons someone would use a stolen credit card" is what, 2 options?

Re: I've built my first successful side project, and I hate it

#46
What is the name for the economic fallacy or paradox where I see an article like this and thing "$15k over 4 years is not worth my time" but if you were to ask me if I wanted $15k or a small fraction of that right now with no recurring aspect I'd take it in a heartbeat? That's how I feel reading any of these side project pieces. I look at the total revenue and how long it took them to get there and I groan thinking how I'd hate to do that. Maybe I'm just too focused on hourly rate?

Re: I've built my first successful side project, and I hate it

#47

Wow I can really relate. The customer support efforts when you don't feel like it, being ghosted after helping a customer, the random or fraud disputes. It's really tricky at that stage between hiring help and having the time/motivation to maintain those very non-tech parts while trying to continue doing other core parts of the side project / startup. The first sale feels great, as does first showing the prototype. B…

I wonder if there's often a mismatch between what one thinks a business is going to be like, and what a business is actually like.

One of the things that keeps me away from doing stuff like this is that I _hate_ every part that isn't the engineering part, and the engineering part is a minority share of what it takes to run a business.

Re: I've built my first successful side project, and I hate it

#48

You haven't built a side project, you've built yourself a job. This is why I've always been scared to make any commitments to paid subs other than "I'll send you all my blogs early"

And this is why I would make to sure to log all the time that I spend on that side job, so that I can make some estimate about what my hourly rate would be with the earnings I make.

This might then allow a better decision on whether it is a worthwhile endeavor or not.

Re: I've built my first successful side project, and I hate it

#49

Side projects have always been the most exciting banes of my existence. I LOVE the initial rush of building and launching something. Even maintaining it is SUPER exciting for the first few months. The first customers are a rush of endorphins. Then the shine wears off. Life can't be kept on pause. Your partner wants a date night, but you have a backlog to work though. You got a frantic email from a customer that they…

I recently read an HN post where a LOT of people reported having the same rather specific dream that I have had many times (about being enrolled in a class they forgot about only to remember on the day of the final exam). It literally rocked my world to see evidence of how similar all of our 'wetware' is. And now I'm reading you describing a scenario I have experienced so many times, right down to 4pm breakfast and distracting stories of family drama. I am now pretty much convinced we live in a simulation and we're all subclasses of each other.

Re: I've built my first successful side project, and I hate it

#50
post #35
post #10

Earlier quoted context omitted.

No one wants to talk to an AI for customer support.

People want their support solved as quickly as possible. They don't want to talk to AI support bots because it's just an inefficient, error-prone wrapper over the documentation, which if you have an actual support need (as opposed to "I just haven't read any of the documentation") that kind of AI support isn't going to be helpful. If you have an AI customer support that can actually support customer service requests…

People who can understand what the AI is saying don't need the AI have problems the AI is too dumb and powerless to solve.

People who can't read the documentation aren't going to understand the AI's bad or even good summary of the documentation

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