Earlier quoted context omitted.
Don't pretend you're the world.
Ok, your argument is that this stuff works for the other 95% but it won’t appeal to us hackers. My question to you is, how does Apple make ads that appeal to the rest of the world and something like 75% of the hackers? When the iPhone first came out, there was no nonsense about the brand and emotion without substance. They made EVERYONE want one. Microsoft may have chosen not to appeal to us. But Apple has shown that…
When it comes to successful marketing, companies like Apple literally manage to mess with your mind:
http://www.tuaw.com/2011/05/17/bbc-loving-apple-looks-like-a...
Here is the documentary about this topic. It is fascinating: