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The YouTube like button glows when you say "smash that like button" [video]

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Re: The YouTube like button glows when you say "smash that like button" [video]

#41
I've only noticed this a couple of times, I guess because it needs to specifically be that phrase about "smashing" the button.

The thing that I do see on every video that reminds me to hit the like button is seeing the counter move. I'm way more likely to see that and think "yeah I do like this video, I should hit this button" when I see the counter change than I am to have a similar reaction when explicitly told by the person in the video to do it.

Re: The YouTube like button glows when you say "smash that like button" [video]

#42
post #27

Given that YouTube uses the like and subscribe buttons as inputs for its recommendation algorithm, doesn't this feature just aid and abet content creators in gaming YouTube's system?

I have noticed multiple YT content creators just casually mentioning things like "like and subscribe for the algorithm" and even "leave a comment for the algorithm", which people do, sometimes just saying "comment for the algorithm". One creator I remember did a "if you watched until the end comment 'boat'" or similar, which of course is again just baiting more comments. It also nudges recurring viewers who know that spiel to watch until the end, because they get to enjoy the dopamine from being one of the people who can comment the word. This increases watch time, which apparently is again one of the things the algorithm uses.

Maybe I have just become more attentive to these things or they have become more prevalent, but I notice this blatant optimization for the Algorithm(tm) more and more. I guess this is the meta you need to play in order to stand out/make it in the torrent of content that is YT or social media in general. I also see this as an example of Goodhart's law as creators try to optimize for reach and thus likes etc. while the original intention of the YT Algorithm(tm) was (or should have been) to serve you content you will enjoy.

Re: The YouTube like button glows when you say "smash that like button" [video]

#43
Well, yes, this has been going on for quite a while, perhaps even a year before this HN post. It's cool that this article references it, though, but it's definitely not the end of times, as some might proclaim, especially as it legitimately increases traction for those who want to subscribe (and those who might not, but might perhaps want to, which is all YouTube cares about).

Re: The YouTube like button glows when you say "smash that like button" [video]

#44
post #18

I know this is just a fun little easter egg, but features like this seems a little risky to me. It calls attention to the fact that Youtube isn't just serving me videos neutrally, it knows what is being said in those videos at the exact moment it is said. It highlights how much Google analyses the content of its videos in a way that more neutral features like automatic transcripts don't and in turn how much that can…

I mean, they have auto generated subtitles so of course they have a text to reference.

Re: The YouTube like button glows when you say "smash that like button" [video]

#45
post #3

I wish they used something more than that stupid minimalist icon theme. I have again and again smashed the button only to unlike a video

I don't understand how... You always have two thumbs there which means you can contrast the state of being just an outline with the state of being filled in.

Re: The YouTube like button glows when you say "smash that like button" [video]

#46
post #25

Earlier quoted context omitted.

> It calls attention to the fact that Youtube isn't just serving me videos neutrally, it knows what is being said in those videos at the exact moment it is said. It highlights how much Google analyses the content of its videos in a way that more neutral features like automatic transcripts don't and in turn how much that can teach Google about me based on the videos I watch. How else do you think the "up next" and "re…

Up Next and recommended videos don't require understanding the content of the videos. They could, as an example, find other users that watch similar videos and pick a video you haven't seen out of the things the other users have watched. It wouldn't surprise me if they use transcripts, but neither feature strictly requires it. I think the real risk here is users extrapolating from "YouTube can automatically respond t…

It speaks to the fact that things that are most beneficial to Google have been finetuned to exploit eyeballs and pocketbooks. If they wanted to, or if their hand was forced, they’d be able to do the things that benefit the greater good.

Don’t get started with the “it’s a slippery slope” kind of shit. Short of living in some society where it’s every man for himself, kids shouldn’t be playing lotteries

Re: The YouTube like button glows when you say "smash that like button" [video]

#47
Invidious and FreeTube do not do this, so I hadn't noticed. Kind of a neat touch, although I wonder if they do any kind of analysis to figure out whether someone is using the phrase as a call to action, or if they're, you know, making fun of the speech patterns of annoying influencers.

Re: The YouTube like button glows when you say "smash that like button" [video]

#48
Ugh. If they can detect when people say that in videos, I'd prefer that they used it to penalize the video in the algorithm, rather than leaning into this irritating gaming of the system.

I don't blame creators for doing this: creators have to say this to compete (this is an example of Moloch[1]). The point isn't to hurt creators who do this, it's to remove the incentive so that creators no longer have to do this. So I think the proper way to do this is to announce that videos that ask for likes or subscribes will be penalized, and only penalize videos that come out after the announcement.

But, YouTube serves advertisers, not viewers, so they'll never do anything that benefits viewers but hurts advertisers.

[1] https://slatestarcodex.com/2014/07/30/meditations-on-moloch/

Re: The YouTube like button glows when you say "smash that like button" [video]

#49
post #18

I know this is just a fun little easter egg, but features like this seems a little risky to me. It calls attention to the fact that Youtube isn't just serving me videos neutrally, it knows what is being said in those videos at the exact moment it is said. It highlights how much Google analyses the content of its videos in a way that more neutral features like automatic transcripts don't and in turn how much that can…

There isn't a feature a company as scrutinized as Google could launch that can't be described as "a little risky".

Re: The YouTube like button glows when you say "smash that like button" [video]

#50

I have recently been wondering how it is possible that they can make features like that, and provide closed captions, but that they continue to insert ads halfway a speaker’s sentence.

Well if that doesn't demonstrate their priorities I don't know what would.
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