Earlier quoted context omitted.
Thats what made it so funny. I can see the Microsoft meeting: -Hey so everyone talking about this Retina thing how are we going to compete? -Let's make up our own word! Do we have anything lying around we can use? -Developer: Well, we have this ClearType thing but it's really more about software... -Marketing Guy: Software Hardware, what's the difference. ClearType Display it is! -Developer: I quit
They've also co-opted the five-year-old "Surface" trademark, which is now called PixelSense: http://www.pixelsense.com
I see the old Surface is now known as the Samsung SUR40