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Roblox is the biggest game in the world, but is unprofitable

matthewball.co

41–50 of 590 posts

Re: Roblox is the biggest game in the world, but is unprofitable

#41

> Unlike other social platforms, Roblox’s revenue is nearly all via user spending rather than advertising. As such, Roblox pays 25% of its revenue to Apple and Google (30% of transactions on those platforms) whereas Facebook, Snap, et al pay effectively 0. Note that Facebook, which has structurally lower costs to service users than Roblox and is far more mature, has an operating margin of roughly 40% — if the company…

Well, the app stores could fix that by also demanding a cut from ad revenue.

Re: Roblox is the biggest game in the world, but is unprofitable

#42

The bigger question about Roblox is how and why they got their special treatment from Apple. The whole concept of Roblox is in blatant violation of Apple's App Store policies. I believe they are significantly shielded from competition because who else can get that kind of ongoing and reliable relief from Apple's famously picky and capricious App Store reviewers? Maybe Roblox is happy to pay Apple their 30% in exchang…

Why the SEC specifically? Are you suggesting investors are hurt by this?

If you want any part of any government to investigate, shouldn't you suggest some agency that's supposed to be working for consumer welfare or so?

Re: Roblox is the biggest game in the world, but is unprofitable

#43
post #41

> Unlike other social platforms, Roblox’s revenue is nearly all via user spending rather than advertising. As such, Roblox pays 25% of its revenue to Apple and Google (30% of transactions on those platforms) whereas Facebook, Snap, et al pay effectively 0. Note that Facebook, which has structurally lower costs to service users than Roblox and is far more mature, has an operating margin of roughly 40% — if the company…

Well, the app stores could fix that by also demanding a cut from ad revenue.

Well they did and Facebook refused. Hence the "do not track" feature.

Re: Roblox is the biggest game in the world, but is unprofitable

#44
post #41

> Unlike other social platforms, Roblox’s revenue is nearly all via user spending rather than advertising. As such, Roblox pays 25% of its revenue to Apple and Google (30% of transactions on those platforms) whereas Facebook, Snap, et al pay effectively 0. Note that Facebook, which has structurally lower costs to service users than Roblox and is far more mature, has an operating margin of roughly 40% — if the company…

Well, the app stores could fix that by also demanding a cut from ad revenue.

Haha, I am imagining the Facebook response to this! :)

In any case I suspect that is too much overreach and would only attract more attention from regulators.

Two wrongs don't make a right, and this is fixing the wrong problem. (The problem being that once I purchase a portable pocket computer, I want it to be mine to use how I want with whatever software I want without asking the manufacturer for permission).

Re: Roblox is the biggest game in the world, but is unprofitable

#45

Earlier quoted context omitted.

Sorry but I'm an accountant and I can't abide such a terrible and incorrect description of how this works. Dunning Kruger in full effect on HN today.

I came in to say exactly the same thing. What OP is saying is literally a lie, accounting is much more sophisticated than that.

Everything on this earth is more sophisticated than a 4 point thumbnail sketch of a general principle.

You also have not managed any explanation at all, which is a shame. Could be interesting.

Re: Roblox is the biggest game in the world, but is unprofitable

#46
post #41

Earlier quoted context omitted.

Well, the app stores could fix that by also demanding a cut from ad revenue.

Haha, I am imagining the Facebook response to this! :) In any case I suspect that is too much overreach and would only attract more attention from regulators. Two wrongs don't make a right, and this is fixing the wrong problem. (The problem being that once I purchase a portable pocket computer, I want it to be mine to use how I want with whatever software I want without asking the manufacturer for permission).

Apple is already collecting a 30% cut when you're buying ads on an iPhone: https://www.facebook.com/business/help/704141224249342/

Re: Roblox is the biggest game in the world, but is unprofitable

#47

> Unlike other social platforms, Roblox’s revenue is nearly all via user spending rather than advertising. As such, Roblox pays 25% of its revenue to Apple and Google (30% of transactions on those platforms) whereas Facebook, Snap, et al pay effectively 0. Note that Facebook, which has structurally lower costs to service users than Roblox and is far more mature, has an operating margin of roughly 40% — if the company…

I also hadn't thought about it before, but when you present it that way it's dazzlingly clear - thank you!

Get money from your users: 25% platform tax

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Re: Roblox is the biggest game in the world, but is unprofitable

#48

Where is the money coming from if they are not profitable?

Free cash flow and GAAP profit are not the same thing. Jeff Bezos explained Amazon's commitment to this idea 20 (and 27) years ago when many were saying that Amazon could never turn a profit, yet they were already generating enough cash to initiate big bets like AWS and Kindle... https://www.sec.gov/Archives/edgar/data/1018724/000119312505...

Re: Roblox is the biggest game in the world, but is unprofitable

#49
post #21
post #7

Earlier quoted context omitted.

Any game has an inherently limited and temporary TAM, unless you can license the engine to other companies.

What’s TAM?

TAM = total addressable market, meaning, the market size for a product or service (typically assuming one company owning the whole market)

https://en.wikipedia.org/wiki/Total_addressable_market

Re: Roblox is the biggest game in the world, but is unprofitable

#50
post #7

Earlier quoted context omitted.

Any game has an inherently limited and temporary TAM, unless you can license the engine to other companies.

Why is that true of games but not other businesses?

Almost all games have an inherently limited lifespan. How many games released 20 years ago are still selling well today? Games aren't like other software where you can keep enhancing the product and keep getting new sales. Thus games developers have to focus more on maximizing short term revenue rather than building a sustainable business around particular products.

There are a handful of counterexamples like Madden NFL but only very few.

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