Ads are just going to migrate into the context via bugs or in video popups/banners like we now have on cable and network TV in the US. Of course this won't reduce ad breaks at all.
SponsorBlock – skip sponsor segments on YouTube
391–400 of 412 posts
Re: SponsorBlock – skip sponsor segments on YouTube
#392Two questions.
1) if I skip ads on a video via Smart Tube Next, does this directly reduce the creator's income? 2) why do creators ask for likes and subscribe, does this directly increase income?
Re: SponsorBlock – skip sponsor segments on YouTube
#393Earlier quoted context omitted.
Because they're saying if they could sustain themselves, they'd have their job be to... eat at restaurants, play video games, travel, try on clothes, wear makeup, etc. Basically be an exact conservative caricature of socialists.
The irony is that its a caricature of rich nepo babies under consumer capitalism vs socialism. In a pure socialist society (good example of this is US government or military jobs) you still work and there wouldn’t be such striking wealth inequality on display.
Sure, but then you're either not providing UBI (e.g. it is conditioned on working), or requiring forced labor so actual jobs are still done.
Re: SponsorBlock – skip sponsor segments on YouTube
#394Earlier quoted context omitted.
If ads would have actually worked as preached by the industry, ad blockers wouldn't exist. ;) But it's Google's and Facebook's best interest to make people believe that they do, no matter the reality. What they actually do is increase sales by some measurable margin (not always great, but not zero either), while causing all sorts of negative effects (spam, scam, misinformation, all those "influencers" and "engagement…
Have you actually ran any Google or Facebook ads? I have, for my target market, and I made more money in return than I spent on ads, so obviously it works, by definition of these companies existing, independent of whatever the companies say themselves.
Of course it does. Advertisements, as a general concept, have an effect of driving customers to sales (simply because it creates awareness about the product, when there was none) - I'm not arguing it doesn't.
But Google's approach is questionable. Yes, they make money, but that's not the only effect the have. They pushed this story about targeted ads, it literally became a heroic myth blown (stories of what's really some cost-shaving statistic optimizations got blown out of proportions and became preached like all this crazy Big Data hoarding is the only way to go), and that had quite severe negative effects on the whole world - so I'm not sure those revenue increases were worth it.
I think, I need to think it more through.
Re: SponsorBlock – skip sponsor segments on YouTube
#395Earlier quoted context omitted.
These are platforms with worse availability and worse affordances, ranging to nonfunctional once you're on a mobile device. Adblocking technology isn't going to make them better. Making them better is going to make them better, but the unit economics remain not in their favor. A more likely future is less video rather than people move to PeerTube and shake an upturned hat for donations . Which doesn't bother me much,…
> A more likely future is less video I would say less big budget video. If we're being honest, YouTube is essentially television at this point. Many YouTube views, maybe even most, don't go towards individual creators. They go to Studios and the Jimmy Kimmel's of the world. If someone like boxxy is making videos with a potato cam on her bedroom floor, I don't think she necessarily cares much about the monetization. T…
The problem is that "cheap video" still costs a lot of money to ship to consumers. Things like PeerTube get around this by just doing a bad job of it, but if you want things like traffic steering and adaptive bitrate (and you do, because if you don't have these things, you will annoy the audience and they will leave), you are going to Pay The Money.
Re: SponsorBlock – skip sponsor segments on YouTube
#396Earlier quoted context omitted.
you're not the target. advertisements work. the people managing ads are very meticulous about their spend vs. return. if you are seeing an ad of something for any noticeable duration of time, that means it works. by that I mean they get positive return from showing the world their ad. if it generates negative returns, it will be pulled pretty quickly. they are humans just like you and me, we don't like losing money.…
This is the same myths that everyone in advertising propagates. Such a belief purports that the effect of all advertising is measurable. It clearly is not. For example, someone sees your ad and decides your company is reprehensible. They were not a customer and they decide to never interact with your company. It's not possible to measure this. Anyone claiming it is holds what amounts to a religious belief. The "gener…
Why do you think so many things are not measurable?
It's very hard to poll or measure things to within a fraction of one percent with most audiences. But that's not what's needed for advertising. And in marketing you probably don't care about that - it's in the noise. You do care of "significant" changes and you can of course measure both positive and negative influence.
Even negative influence in people who aren't yet customers, or have never heard of your company, and (preferably) have never seen your ad. For example through a polling survey. Funny enough, such a poll is probably an effective ad campaign in itself in some cases! You can also measure opinion strength about advertising in general. It's more nuanced than you think. Which unfortunately leads marketing departments to commit atrocious injury to good taste. Agreed there.
> No one rationally proposes that someone spends a hundred dollars on advertising to generate $100.10 in revenue is somehow a good use of money.
Of course not, and yet they spend far more than that, to good (measured) effect.
Re: SponsorBlock – skip sponsor segments on YouTube
#397Earlier quoted context omitted.
> worse than native advertising Hard disagree. Sponsored segments are better in a few ways: * They're a return to the days where ads didn't need to be targeted at people but instead were targeted at content. "If you're watching this educational video you might like Brilliant" is a heck of a lot less intrusive than "I noticed you were searching for shoes the other day, so here's a Nike ad". * The creator has to own it…
> I noticed you were searching for shoes the other day, so here's a Nike ad That's not native advertising. Native advertising is when you write an article about a subject just to shill a product. On YouTube it's somebody saying they've been using Ground News to do research for the video, or that security it's important, then transitioning to a NordVPN ad. You're looking up to somebody for information, but then they t…
Ah, my mistake! I didn't realize "native advertising" was a term of art.
Re: SponsorBlock – skip sponsor segments on YouTube
#398Sponsorblock is not as blunt a tool as people make it here. You can only block specific type of ads and you can whitelist whole channels which I do for some niche channels I subscribe to. In Android, I use Tubular [1], the NewPipe fork that integrates Sponsorblock and ReturnYoutube Dislike. My only additional request in this awesome app is if we can download the video after snipping out the sponsor block sections. [1…
yt-dlp has a sponsorblock integration that removes the segments from the downloaded file.
You can also mark segments in the downloaded files with that combination of tools, which is useful and non-destructive.
Re: SponsorBlock – skip sponsor segments on YouTube
#399[flagged]
Re: SponsorBlock – skip sponsor segments on YouTube
#400maybe my viewing habits are not much different from the contributors, but i am very impressed with the effectiveness of the community effort here.
i have seen some cases where videos get the right tagging within minutes of going live. almost suggesting that the creators might be secretly doing the tagging for us!
from further digging, it appears that the initial community efforts have also helped develop a neural network based approach (https://github.com/andrewzlee/NeuralBlock). this appears to be the top current contributor according to the leaderboard (https://leaderboard.sbstats.uk/), with almost 8x the contributions to the next submitter, and ~1.6% of total submissions.
regardless of your moral stand on this, a very impressive collection of open-source efforts!