> Tumblr still remains heavily moderated and heavily censored. Why? Because Apple kept kicking Tumblr out of the App Store on the basis that it contained sexual material, and without Apple users, Tumblr was dead in the water > Apple claims this is merely a matter of "editorial standards," no different from a bookstore deciding not to shelve pornography. The difference is that in this case, Apple can block you from pa…
While the examples are all valid, the restrictions don't apply on mobile Safari. Why do corporations and devs continue to accept a share cropper role by paying Apple to host native apps? FirefoxOS had the right idea, make the browser the principal gateway for applications. It was a decade ahead of its time, but the mobile web is now at a level where native apps aren't needed for the most part.
Also an app can observe things while in the background (with a cat and mouse game on how much vendors allow)
And for broaden the tracking they can still open the browser from the app transferring some unique id, thus tying browser cookies to the app user.