Earlier quoted context omitted.
Apple is the only big tech company left that even pretends to care about privacy and does even a half-assed job of it. If they're doing it in part for self-interested reasons, that's fine. It's better than nothing. Their cloud storage product even has on-device encryption. Nobody else offers that, and in fact AFAIK Google and some of the others even have it listed as against their ToS. They're also working on privacy…
Freedom to run the software you choose on your own device is the only way to have actual privacy. What you have right now is just a centralized store of all your data on Apple's servers.
The iPhone does everything I want a phone to do, but that's not much: web, a few apps, turn by turn directions, texting, e-mail, etc.