I'm very curious to see what a breakup looks like. Past breakups involved "uniform" businesses: - American Tobacco: Commodity - Standard Oil: Commodity - AT&T: Utility - Northern Securities: Railroads - Swift & Co: Meatpacking - Kodak: Film - Paramount: Movie Theaters Google is more of a synergistic conglomerate. How would spinning off an individual business like Chrome, Android, or AdWords reduce their respective do…
Breaking up their individual businesses can cause each business to have incentives that line up better with their customers / users. Example: if Chrome was separated from Google, they won't have as much of an incentive to push back against adblockers with things like Manifest V3. Or include APIs that are only available to google websites (Which it has! https://x.com/lcasdev/status/1810696257137959018 )
Google is a monopoly – the fix isn't obvious
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Re: Google is a monopoly – the fix isn't obvious
#92If what comes after is not better, then we waited too long to break this monopoly up. We either start ripping this band-aids off or we will just continually have a worse and worse internet.
What about Microsoft?
Re: Google is a monopoly – the fix isn't obvious
#93> A fitting though unlikely outcome would be for Google to be forced to turn Chrome and the open source Chromium project over to Mozilla. That would probably involve the creation of an independent non-profit foundation that didn't reduce browser diversity – so Chrome and Firefox could continue to lead independent lives. Okay ... that is some serious wishcasting.
Re: Google is a monopoly – the fix isn't obvious
#94I feel like the US should have serious conversations about it's regulation of monopolies, especially on internet giants. The current system seems to be woefully ineffective. On the one hand, it's not clear it's necessarily, Google isn't a particularly old company it hasn't had a strangle hold for long and it doesn't look like it's business is unassailable. So why go after it at all. On the other hand, the anti-monopo…
> If you could point at one bad thing Google did...
Agree. But then there are the more nebulous ones — like Google's ad/search entanglement.
Re: Google is a monopoly – the fix isn't obvious
#95Part of the problem is that tech products tend to be natural monopolies. If you split android off Google, it will probably just lose out against iOS in the West and some Chinese Android version elsewhere. As the article says, that's not necessarily better.
> tech products tend to be natural monopolies Based on what evidence? Isn't the simpler explanation "VC wants big return; VC funds tech; therefore VC encourages monopolies"?
Re: Google is a monopoly – the fix isn't obvious
#96Part of the problem is that tech products tend to be natural monopolies. If you split android off Google, it will probably just lose out against iOS in the West and some Chinese Android version elsewhere. As the article says, that's not necessarily better.
> Part of the problem is that tech products tend to be natural monopolies. Middleman platforms often become natural monopolies due to network effects, but how does this expand to tech products in general? I don't see any structural incentives that lead to natural monopolies in search, email, or a wide variety of other products that Google is dominant in.
Re: Google is a monopoly – the fix isn't obvious
#97Earlier quoted context omitted.
It appears to me that your two paragraphs contradict each other. If we break up Google and what comes afterwards is worse, then break it up or we'll get worse? Is it worse if we do and worse if we don't? Which "worse" is worse? Or do I misunderstand your point? The whole point of breaking up monopolies is not moral principle. It's so that things get better for customers. If they don't, then what's the justification f…
Breaking up Google gets worse the longer we wait.
So breaking up Google would have resulted in worse outcomes for consumers 10 years ago, but it would be even worse today? Then it wouldn't have made sense to break them up 10 years ago and it would make even less sense today.
I'm not claiming there aren't any good reasons to break up Google (I don't know), but this line of argumentation doesn't work as far as I can see.
Re: Google is a monopoly – the fix isn't obvious
#98Earlier quoted context omitted.
One of the potential remedies is to require Google to open source their crawling data. This should make it easier for others who want to build a competing search engine.
Surely the crawling is the easiest part? The AI goldrush has seen dozens of new players gobbling up the entire internet. The hard part is turning that staggering amount of unstructured data into a useful search engine, and in particular fighting off black-hat SEO.
https://www.nytimes.com/2020/12/14/technology/how-google-dom...
Re: Google is a monopoly – the fix isn't obvious
#99Google's "search results" are the textbook definition of a monopolized good/service. The whole thing is almost a casino, rigged to the point of absurdity. There has been nothing in my life so disillusioning as working on a Web app for a company that is more or less required to play Google's game.
>Google's "search results" are the textbook definition of a monopolized good/service. Defining a market as a specific search engine's search results is wild. Wouldn't every search engine have a monopoly over it's results? A grocery store monopoly over its shelves? Etc.
Re: Google is a monopoly – the fix isn't obvious
#100How is Google more of a Monopoly than Microsoft?
How is google a monopoly at all? There’s competition and alternative for each of their products. And people can keep using the alternatives if they want. I can choose iOS over Android. Bing over Google. Yahoo over Gmail. Dailymotion over YouTube. Why is it a problem that google makes a superior product and people choose it ? In all studies, when consumers get faced the decision to choose freely any search engine, mos…