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SponsorBlock – skip sponsor segments on YouTube

sponsor.ajay.app

31–40 of 412 posts

Re: SponsorBlock – skip sponsor segments on YouTube

#31
post #19

As a YouTuber, I’m conflicted about this. My main channel (non-tech) is small, but is monetised, and YouTube see fit to throw me a _very_ variable amount of money every month. CPMs are down right now so revenue has tanked along with it, it’ll pick back up at some point, but the variability is itself the pain point. My videos are relatively expensive and time consuming to make, but people seem to find them useful, and…

> blunt instrument like this is likely to kill off sponsorships as a whole That's the dream. Ads are a poison and a blight. Removing them is something many users, including me welcome. If one wants money for their videos, they're welcome to actually allow getting payments i.e. patreon, the "Youtube sponsorship"-thing.

It greatly depends on the audience, but for many cases, unfortunately, it's more likely the case that you are dreaming.

Typical income flows for streamers include:

1. Passive advertising from video and stream platforms (which many adblockers do block)

2. Active advertising via sponsorships (which SponsorBlock wants to block)

3. Live stream donations

4. Video/stream-independent donations, most usually via Patreon

5. Paid "premium" or behind-the-scene programmes (partly overlaps with video/stream-independent donations due to their obvious weaknesses)

6. Merchandises

And not all streamers can do them at once. Live stream donations only work for some genres of streaming and it is easy to stress audiences. Usual donations may or may not work, but it is usually thought to be weaker than live stream donations due to its passiveness (unless you come up with very different perks, but then your income is completely independent from streaming).

Many high-profile channels rely greatly on merchandises because it does have significant margins if you can keep launching enough of them, but they are especially risky when your channel and/or stream is not large enough. So smaller channels have traditionally relied on passive advertising, but its flaws are well known and discussed to the death by now. (If you need a list though, higher processing fees, prevalence of adblocking, generally too low income to be sustainable, extreme platform dependence etc.) This leaves active advertising as a compelling option for smaller streamers, at least for now.

While I do loathe most kind of advertising, active advertising like this is something I can (barely) tolerate because it is meant to be performed by streamers themselves, unlike passive advertising which rarely relates to the streamer or content itself. And I'm afraid that there doesn't seem to be any other viable option remaining. I can always skip an ad portion of a video if I do find it annoying anyway.

Re: SponsorBlock – skip sponsor segments on YouTube

#32
post #8

The creator of this extension also makes DeArrow [1]. It replaces the clickbait thumbnails and titles with less annoying ones. I highly recommend it. [1] https://dearrow.ajay.app/

Whoah, how does it do that? It looks like magic, so does it handle the clickbait use of "this" as well ("this game", "this recipe", "this film")?

I'm using one that just decapitalizes and uses a random frame thumbnail from the middle, which is okay.

Re: SponsorBlock – skip sponsor segments on YouTube

#33
post #27

Earlier quoted context omitted.

I often pay for Patreon to get uncensored videos. Youtube by itself already devalues videos in various ways and avenues like Patreon let creators provide what they actually want to provide, not just what YouTube allows them to.

That’s great, I’m glad that you’re supporting creators directly and getting value from it too. But unfortunately you’re in the minority in my experience, for every person who does this, there are hundreds who wouldn’t even consider it. For creators making certain kinds of content the “uncensored” and “non-ad-friendly” topics are a great argument for direct sponsorship etc, I definitely agree.

If by "certain" you mean anybody covering anything from movies to songs to games to whatever else, yes. I mean "those" creators. It's extremely easy to fall afoul of YouTube's Draconian censorship. I'm not talking about sex games. I'm talking about YouTube demonetizing anything they want for arbitrary reasons.

I feel you're not recognising the issue and what Patreon solves, and why relying on YouTube for revenue is simply not an option for anybody.

Re: SponsorBlock – skip sponsor segments on YouTube

#34
post #32
post #8

The creator of this extension also makes DeArrow [1]. It replaces the clickbait thumbnails and titles with less annoying ones. I highly recommend it. [1] https://dearrow.ajay.app/

Whoah, how does it do that? It looks like magic, so does it handle the clickbait use of "this" as well ("this game", "this recipe", "this film")? I'm using one that just decapitalizes and uses a random frame thumbnail from the middle, which is okay.

According to the extension homepage:

"DeArrow is an open source browser extension for crowdsourcing better titles and thumbnails on YouTube. The goal is to make titles accurate and reduce sensationalism. No more arrows, ridiculous faces, and no more clickbait.

...

There are currently 64,634 users who have submitted 230,432 titles and 107,027 thumbnails."

Re: SponsorBlock – skip sponsor segments on YouTube

#35
post #33

Earlier quoted context omitted.

That’s great, I’m glad that you’re supporting creators directly and getting value from it too. But unfortunately you’re in the minority in my experience, for every person who does this, there are hundreds who wouldn’t even consider it. For creators making certain kinds of content the “uncensored” and “non-ad-friendly” topics are a great argument for direct sponsorship etc, I definitely agree.

If by "certain" you mean anybody covering anything from movies to songs to games to whatever else, yes. I mean "those" creators. It's extremely easy to fall afoul of YouTube's Draconian censorship. I'm not talking about sex games. I'm talking about YouTube demonetizing anything they want for arbitrary reasons. I feel you're not recognising the issue and what Patreon solves, and why relying on YouTube for revenue is s…

Well, what I had in mind by “certain” is probably really “not me”. I’m fully aware how easy it is to fall foul of the ad-friendly guidelines, and have had more than one video demonetised for “reasons” myself. I’m also very aware that tying one’s entire revenue to a single platform isn’t a good strategy in _any_ business, it’s not limited to YouTube (but I can see an argument for it being worse there specifically).

I really do recognise the issue, being in it myself. I do have patreon (and others) for other projects and it’s another revenue stream, which is great. But for my YouTube main channel I believe the content itself has value, and having to pour time and resources into building a value-add package devalues it - both in the immediate (since I would now have less time to devote to content creation) and longer term (since it makes it essentially a leader for my value add packages).

(Some larger creators I know do manage to carve out some revenue on patreon etc without any “perk package” but I think for that to work it becomes even more of a numbers game, and won’t help small creators just getting started. I’m also putting aside the recent announcements ref. The App Store etc since they’re not directly relevant here).

Re: SponsorBlock – skip sponsor segments on YouTube

#36
post #33

Earlier quoted context omitted.

If by "certain" you mean anybody covering anything from movies to songs to games to whatever else, yes. I mean "those" creators. It's extremely easy to fall afoul of YouTube's Draconian censorship. I'm not talking about sex games. I'm talking about YouTube demonetizing anything they want for arbitrary reasons. I feel you're not recognising the issue and what Patreon solves, and why relying on YouTube for revenue is s…

Well, what I had in mind by “certain” is probably really “not me”. I’m fully aware how easy it is to fall foul of the ad-friendly guidelines, and have had more than one video demonetised for “reasons” myself. I’m also very aware that tying one’s entire revenue to a single platform isn’t a good strategy in _any_ business, it’s not limited to YouTube (but I can see an argument for it being worse there specifically). I…

If you aren't able to get enough funding through Patreon, then it's simply because you haven't found a large enough or the right audience yet. It has nothing to do with value add. Not every viewer is going to subscribe to you on Patreon. Even the biggest channels I have subbed on Patreon have a fraction of their viewers on Patreon of what they have on YouTube, yet it's more than sufficient to fund an entire well-off lifestyle based on it.

Re: SponsorBlock – skip sponsor segments on YouTube

#37

As a YouTuber, I’m conflicted about this. My main channel (non-tech) is small, but is monetised, and YouTube see fit to throw me a _very_ variable amount of money every month. CPMs are down right now so revenue has tanked along with it, it’ll pick back up at some point, but the variability is itself the pain point. My videos are relatively expensive and time consuming to make, but people seem to find them useful, and…

I actively support channels and causes by purchasing merch, donating, etc. That said, I refuse to waste a second of my life watching ads of any kind or supporting adtech. Adtech is what has enshittified the entire internet and we must burn it with fire at all costs.

I use FreeTube to block all ads and sponsor segments and I teach everyone I know to do the same.

The ad model results in creators being restricted in order to be advertised friendly, and encourages mass spying, of which the data is often irresponsibly managed and leaked putting people in danger.

This model is fundamentally unethical to participate in from either side.

Make some merch, and provide a mix of accessible and anonymous ways to donate to you.

Re: SponsorBlock – skip sponsor segments on YouTube

#38
post #19

Earlier quoted context omitted.

> blunt instrument like this is likely to kill off sponsorships as a whole That's the dream. Ads are a poison and a blight. Removing them is something many users, including me welcome. If one wants money for their videos, they're welcome to actually allow getting payments i.e. patreon, the "Youtube sponsorship"-thing.

Sure, I totally get that. I’m no fan of being advertised to myself and as a premium subscriber I do find sponsor segments - especially poorly-places ones - just as annoying as everyone else when watching YouTube - which is why I said I was conflicted in my earlier comment. However as I mentioned in another reply in this thread, removing routes to monetisation and devaluing content in general (by making it be effectiv…

Making YouTube non-viable is the entire point. Google should not be the gatekeeper for the world's content, or get to decide who wins and loses in a rat race trying to keep up with algorithms built to keep users addicted to low quality advertizer friendly content.

The end game of ad blocking tech is to make ads a non viable source of revenue so creators will move on to ethical platforms like LBRY or peertube where creators are in charge again and users can pay them directly with no corrupt middle-men .

I would suggest being an early adopter on alternative platforms building a direct relationship with a more independent donation-motivated audience before everyone else does.

Re: SponsorBlock – skip sponsor segments on YouTube

#39

As a YouTuber, I’m conflicted about this. My main channel (non-tech) is small, but is monetised, and YouTube see fit to throw me a _very_ variable amount of money every month. CPMs are down right now so revenue has tanked along with it, it’ll pick back up at some point, but the variability is itself the pain point. My videos are relatively expensive and time consuming to make, but people seem to find them useful, and…

> I do worry that if this takes off it will just result in those sponsors pulling their budgets for this type of advertising

I think most advertisers track how their ads are doing by looking at how much the personal discount code gets used, or tracking links in the description. I won't ever use any of that, so no advertiser will ever know I didn't have to suffer through the ad read about their product.

Re: SponsorBlock – skip sponsor segments on YouTube

#40

Earlier quoted context omitted.

I will either block/skip ads or not use youtube instead of having a "sponsored" segment where you talk about some product (basically an ad) you could just make the whole video about that product, and thus sponsorblock wouldnt really be used - i mean, sorta like product reviews

Well, that’s your call, of course. And when it comes to regular YT ads I don’t really blame you, “the algorithm” and the way monetisation works encourages us to set up aggressive mid-roll placements etc that must be incredibly annoying if one doesn’t pay for premium. One of the nice things about sponsor segments is that they don’t involve YouTube, so the creator gets more benefit from the deal, but of course done bad…

Even sponsor segments mean you are being biased by third parties, which makes it harder for you to criticize them later if they are no longer something you would honestly endorse.

I did not click the video to waste time hearing about corpo sponsors you have been paid to shill. At most I will listen to information of non profit causes to donate to.

Use the sponsor segments to tell users how to donate to you. Sponsor block categorizes these differently and leaves them by default.

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