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Swedish legislation has it right here. You can unsubscribe by any means you prefer. Mail, email, phone call, a notice in your local newspaper, carrier pigeon. The choice is completely with the party who wishes to terminate the agreement. It incentivises companies to make it as simple as possible, because if they don’t the cost of manually handling requests coming in through all kinds of different channels quickly bec…
> Mail, email, phone call, a notice in your local newspaper, carrier pigeon. How would that even... work? Doesn't this obligate every company to read every local newspaper in every customer's area? And a customer who feels like a company a hard time could just put a notice in the paper and then collect money because the company obviously won't read every newspaper? Also, what about companies wanting to give customers…
In my US state, a lot of important legal notices get published in the newspaper, so companies should already be effectively doing this.
What most do (and what I've always done) is to subscribe to a clipping service that will scan the classifieds, nationwide if you want, for you and forward to you the types of items you want to be made aware of.