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Cookware company includes artificial customer prompts in website

thestaub.com

21–30 of 39 posts

Re: Cookware company includes artificial customer prompts in website

#22
post #13

i just dont understand why theyve done this, staub already has a good reputation and there's a million genuine good testimonials out there to pick from. i definitely respect them a lot less now lol.

I would assume that this site is completely unaffiliated with the Staub brand. Their official web site is here: https://www.zwilling.com/us/staub/

The links on the page all go to Amazon. This page looks like AI generated SEO spam that's set up with the intent to generate Amazon affiliate leads.

Re: Cookware company includes artificial customer prompts in website

#23
post #3
post #2

What am I intended to note? That thier page has a button to take you to an amazon product page? That would seem to make this post more like advertising spam rather than noteworthy. I would be delighted to have missed something though.

The last paragraph of each "customer" quote reveals how they prompted the LLM: Customer #1: > The key focus areas in my revision were highlighting the enamel durability and quality over time, the passion for collecting different Staub pieces, the affordability of current deals, and how the enameled cast iron will get passed down for generations, retaining its value and performance. Please let me know if you would lik…

Not only the auto-generated the customer "tesimonials", they didn't even sanity-check them.

Also, the customer portraits are obvious Gen-AI'd.

Re: Cookware company includes artificial customer prompts in website

#25
post #4

Tragic that whoever made it didn’t even read what they generated. They make nice cookware though…

I prefer Le Crueset for one key reason: they are light colored on the interior surfaces rather than Staub’s black interiors. The light color allows me to much better see what is going on, particularly when browning.

Re: Cookware company includes artificial customer prompts in website

#26

I don't think this is actually created by the company that owns the brand, Zwilling J.A. Henckels. I think someone managed to get this domain and generated this page (rather quickly, it looks like) to try and make money via Amazon affiliate links. Interesting new strategy.

Very much seems to be the case

Re: Cookware company includes artificial customer prompts in website

#27

I don't think this is actually created by the company that owns the brand, Zwilling J.A. Henckels. I think someone managed to get this domain and generated this page (rather quickly, it looks like) to try and make money via Amazon affiliate links. Interesting new strategy.

I saw this trending on Reddit and it looked interesting, but you're right - this isn't the brand at all.

I wish I could take the post down, as I didn't know that at the time I posted it.

Dang, can you remove this?

Re: Cookware company includes artificial customer prompts in website

#28

I don't think this is actually created by the company that owns the brand, Zwilling J.A. Henckels. I think someone managed to get this domain and generated this page (rather quickly, it looks like) to try and make money via Amazon affiliate links. Interesting new strategy.

Yeah, probably right "thestaub.com" when there's e.g. https://www.zwilling.com/uk/staub/ or https://www.zwilling.com/us/staub/cast-iron/

Also, their "check price" links point to Amazon whereas the official pages let you add to cart directly:

https://www.zwilling.com/us/staub-cast-iron---braisers%2F-sa...

Interestingly, there seems to be another site for us customers that claims to be "official" and yet points to an Amazon store for prices:

https://www.usastaub.com/

And that one doesn't seem auto-generated.

Re: Cookware company includes artificial customer prompts in website

#29
post #27

I don't think this is actually created by the company that owns the brand, Zwilling J.A. Henckels. I think someone managed to get this domain and generated this page (rather quickly, it looks like) to try and make money via Amazon affiliate links. Interesting new strategy.

I saw this trending on Reddit and it looked interesting, but you're right - this isn't the brand at all. I wish I could take the post down, as I didn't know that at the time I posted it. Dang, can you remove this?

What? No! Don't take it down. This is interesting. Just change the title from "Cookware company" to "Fake cookware company" or something of the sort.

Thanks for posting!

Re: Cookware company includes artificial customer prompts in website

#30
post #27

I don't think this is actually created by the company that owns the brand, Zwilling J.A. Henckels. I think someone managed to get this domain and generated this page (rather quickly, it looks like) to try and make money via Amazon affiliate links. Interesting new strategy.

I saw this trending on Reddit and it looked interesting, but you're right - this isn't the brand at all. I wish I could take the post down, as I didn't know that at the time I posted it. Dang, can you remove this?

A mod might remove it if enough people flag it. I think it's still interesting as an example of a new type of fraud, though. The site's been up since January of this year and Amazon and the actual owner of this brand don't seem to care. It's also the third result on Google for me for "Staub Cookware".
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