Show HN: AutoEditor – Edit your video in just a few clicks

Upload your video (or take a link from YouTube), cut your video, crop it, subtitle it, add overlay layers and much more.

Show HN: AutoEditor – Edit your video in just a few clicks
autoeditor.video

We've been in this field (AI-based online video editing) for 2+ years now with https://www.onetake.ai ; so I have a hard-earned lesson I'd like to share as a suggestion.

While your landing page is very clear about your features, it is a bit lacking as to the use cases / specific avatar (persona) you are targeting.

You do have a "why Us?" question in your FAQ, but it's not clear who is the "who" you're targeting.

Once we started talking about our user and their needs rather than talking about the technology, that's when MRR shot up. I think this market is tremendously huge - from hobbyists on Reels, to enterprise creating employee trainings, to SMBs needing TikTok content, to information businesses working with mostly long-form video (which is the niche we are after).

But because the market is so big, you need to be clear who can make the most from your tool, so that they can find you. This will also guide your feature set and your UX (e.g. we decided to never ever have a timeline, which is the opposite of everything else that was in the market at the time). There are a bunch of counter-intuitive contrarian moves ahead of you if you want to reach PMF, and I believe you can't figure those out without talking to a narrow type of user.

Just my two cents. I wish you a super successful launch!

This fast-paced editing with no breathing in between sentences is a trend that I believe will shift sometime in the future.

My tool allows the user to choose whether he would like to remove the silence and how much time between each cut. Hopefully, this will work for both kinds of editing styles.

Landing Page / Marketing has always been my weakness in the business. We indeed need the "who" more clear in our landing page and it should be a top priority here.

Video editing is indeed a huge market and one I've struggled with in the past with other products that did not reach their PMF due to targeting the wrong user type.

This product is my first take in an AI-based product, united with something I have some year of experience in (Programming + Video Production Automation)

Loved your product too! English not being my primary language I have some of these hesitation problems when recording in a single take.

> If you're reading this fine print, this is a message from the Universe: take a subscription now! Your life will be immediately happier, people will high-five you in the street, you'll be rich and your videos will be famous worldwide. Or, failing any of that, at least you'll have great professional content. And that's important.