Vector Embeddings: The Next Frontier in SEO?

Excellent explainer and 2 really nice applications of the principles. It's really nice to see the tools that devs like Baris can conjure up these days are catching up with the tech behind Google's algorithms like BERT.

When I have some spare time I will set each up and have a go with some real data.

I can see this methodology being incorporated into tools like SEMRush very swiftly.