This is calculation is pretty pointless and the title is flat out wrong. It also gets lost in finer details while totally missing the bigger picture. After all, the original paper written by people either working for Google or at Google. So you can safely assume they used Google resources. That means they wouldn't have used H100s, but Google TPUs. Since they design and own these TPUs, you can also safely assume that…
Reproducibility is a key element of the scientific process How is anyone else going to reproduce the experiment if it's going to cost them $10 million because they don't work at Google and would have to rent the infrastructure?
That being said, yes, this is hard to reproduce for your average Joe, but there are also a lot of companies (like OpenAI, Facebook, ...) that are able to throw this amount of hardware at the problem. And in a few years you'll probably be able to do it on commodity hardware.