Earlier quoted context omitted.
> To the average consumer, flying on business class is a dream experience. Is this true? I feel like the "average" person cares a lot more about their destination than the experience of the flight. Going to Disney World or the Carribean might be a dream experience, but having a bit more legroom and drinks on your flight is way, way down the list.
I don't have readily available hard data, but flying first or business class is glamorous and an aspirational luxury product. I believe the reason why the average consumer wants to buy luxury goods like Hermes, Chanel, Gucci, etc., is the same reason they would want to experience first and business class.
Maybe it's different when you only talk to people who make at least six figures.