I know exactly why Facebook / Meta are researching this. Just imagine the possibilities for advertisers: Instead of telling someone how happy they would be if only they bought your expensive car, let's just spam them with AI pictures of themselves sitting in said expensive car, ideally next to some very attractive other people that match their dating preferences. Facebook has all the data they need to create very ple…
This is a much bigger thing than the llama3.1 release. Llama 3.1 doesn't really help Meta's bottom line. But content creation and ads are Meta's killer app. By having a model that doesn't require finetuning, they just changed the whole game.
Not directly. But most genai needs text models. And Meta definitely doesn't want OpenAI or Google or someone else controlling the state of the art. Zuck is essentially preventing anyone from getting too big by preventing the only options for "quite good" being behind someone's metered API.