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DRM in the cinema

astortheatreblog.wordpress.com

1–10 of 87 posts

Re: DRM in the cinema

#2
This is the part that made me cringe:

The [DRM key] arrives as an email zip attachment that then needs to be unzipped, saved onto a memory stick and uploaded onto the server.

Seriously? That's how we're delivering time-sensitive digital information? In 2012? Ugh, it makes my head spin.

Is there some reason that the projector can't be connected to the network directly, so the vendor can push the key straight to it without all the sneakernet nonsense?

Re: DRM in the cinema

#3

This is the part that made me cringe: The [DRM key] arrives as an email zip attachment that then needs to be unzipped, saved onto a memory stick and uploaded onto the server. Seriously? That's how we're delivering time-sensitive digital information? In 2012 ? Ugh, it makes my head spin. Is there some reason that the projector can't be connected to the network directly, so the vendor can push the key straight to it wi…

Sigh. There is a proposal to do just this in the works. http://isdcf.com/papers/ISDCF-Doc8-TheaterKeyRetrieval-TKR-v...

Re: DRM in the cinema

#4
This is fighting piracy on the wrong level. Some people must be so afraid that someone could copy their "work" that they put a chain on the most trusted place.

The KDM unlocks the content of the file and allows the cinema to play the film. It is time sensitive and often is only valid from around 10 minutes prior to the screening time and expiring as close to 5 minutes after the scheduled time.

This made me shiver... no delays allowed at all. I dont want to know how many employees got bitten by that.

Re: DRM in the cinema

#5
post #4

This is fighting piracy on the wrong level. Some people must be so afraid that someone could copy their "work" that they put a chain on the most trusted place. The KDM unlocks the content of the file and allows the cinema to play the film. It is time sensitive and often is only valid from around 10 minutes prior to the screening time and expiring as close to 5 minutes after the scheduled time. This made me shiver...…

Well, to be fair, if someone found a way to pirate straight from the projector that would be a pretty high quality copy floating around.

It also strikes me that this allows distributors to control for unreported screenings, which allowed for unreported income. Probably not as common as it was way back when, but certainly possible.

Re: DRM in the cinema

#6
post #4

This is fighting piracy on the wrong level. Some people must be so afraid that someone could copy their "work" that they put a chain on the most trusted place. The KDM unlocks the content of the file and allows the cinema to play the film. It is time sensitive and often is only valid from around 10 minutes prior to the screening time and expiring as close to 5 minutes after the scheduled time. This made me shiver...…

Actually, this is the place to fight a lot of the large scale piracy. Unreported screenings and borrowed film prints are fairly big concerns.

Re: DRM in the cinema

#7
post #4

This is fighting piracy on the wrong level. Some people must be so afraid that someone could copy their "work" that they put a chain on the most trusted place. The KDM unlocks the content of the file and allows the cinema to play the film. It is time sensitive and often is only valid from around 10 minutes prior to the screening time and expiring as close to 5 minutes after the scheduled time. This made me shiver...…

Well, to be fair, if someone found a way to pirate straight from the projector that would be a pretty high quality copy floating around. It also strikes me that this allows distributors to control for unreported screenings, which allowed for unreported income. Probably not as common as it was way back when, but certainly possible.

I could be wrong, but has hasn't the business model for showing films changed as well? Theatres used to rent the 35mm prints by the week or month. Now, studios ask for a cut of each ticket sold, don't they? That's why studios are worried about unauthorized showings that could happen "off the books" and go unreported revenue-wise.

Re: DRM in the cinema

#8

Earlier quoted context omitted.

Well, to be fair, if someone found a way to pirate straight from the projector that would be a pretty high quality copy floating around. It also strikes me that this allows distributors to control for unreported screenings, which allowed for unreported income. Probably not as common as it was way back when, but certainly possible.

I could be wrong, but has hasn't the business model for showing films changed as well? Theatres used to rent the 35mm prints by the week or month. Now, studios ask for a cut of each ticket sold, don't they? That's why studios are worried about unauthorized showings that could happen "off the books" and go unreported revenue-wise.

Yeah, the distributors (often but not always arms of studios) take a percentage of each ticket sold. It's usually a sliding percentage- the distributor gets more at first and then the balance slides in favor of the exhibitor (theater) the longer the film has been out.

The big chains are all computerized and report back to the distributors and can generally be trusted to be truthful. It's the mom and pop theaters that might have cheated in the past.

Re: DRM in the cinema

#9
post #4

This is fighting piracy on the wrong level. Some people must be so afraid that someone could copy their "work" that they put a chain on the most trusted place. The KDM unlocks the content of the file and allows the cinema to play the film. It is time sensitive and often is only valid from around 10 minutes prior to the screening time and expiring as close to 5 minutes after the scheduled time. This made me shiver...…

As others have said, this seems to be the perfect place to fight piracy. At present time most movies do not have high quality releases until the blu-ray discs are manufactured. When a movie goes to blu-ray 720p and 1080p copies are instantly released online. Having those movies available online opening weekend, if not before opening weekend, could be disastrous.

Re: DRM in the cinema

#10

This is the part that made me cringe: The [DRM key] arrives as an email zip attachment that then needs to be unzipped, saved onto a memory stick and uploaded onto the server. Seriously? That's how we're delivering time-sensitive digital information? In 2012 ? Ugh, it makes my head spin. Is there some reason that the projector can't be connected to the network directly, so the vendor can push the key straight to it wi…

Honestly what I love about this fact is that if there's an email delay the movie doesn't play. And if someone learns how to set the clocks back, it no longer matters that it's time sensitive!
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