Earlier quoted context omitted.
Could, yeah, lots of things could happen. My guess is the "first mover localization play" is, more often than not, a lower risk, lower payoff sort of thing. You're never going to be the next Google, but then again, you can see that the original service is working pretty well - you're not creating something that's never been done before, so you have an example to follow, and if you execute well and play your cards rig…
I think it puts you at a disadvantage. It's generally far easier for the established, high-traffic, high PR, etc... player to add a new resource bundle with language de jour, than for you to rebuild their application and get the traction they already have. Plus, if they came up with something new to begin with, they probably have smart folks coming up with ideas on what to add/enhance next. I'm not saying it's a bad…
For 10MinuteMail, there is not as much value added by localizing it so it's certainly not a good idea to clone it...