1) It's really only meant for web development.
2) There are other languages now that are simple to learn, flexible (more than just for web apps), and powerful (Python, Ruby, and now even Javascript)
Unless PHP has another major evolution, like its move to OO; (or unless I just missed something else big) I just don't see the point of using it unless you or your company been using it for years already. This article doesn't have any real compelling arguments.
Maybe all of this will change once Facebook releases Hiphop VM AND people actually start using it. To this day, I'm not sure why no one started using Hiphop enmass and why people love using the inefficient eval method. O yeah there's also an issue with PHP and logic dealing with concurrency, in that there isn't a good way to distribute work within an app. Then again I could be completely wrong.