Human babies have similar innate behaviors (a quickly growing shape, say a circle, will cause a fear reaction in a newborn baby).*
* Chomsky - Language and Responsibility - p52
How Niko Tinbergen Reverse Engineered the Seagull
11–18 of 18 posts
Re: How Niko Tinbergen Reverse Engineered the Seagull
#12cite your sources? :)
Sure. I first learned about the research from a brief footnote in the book Phantoms in the Brain by V.S. Ramachandran (highly recommended). Then I spent quite a long time looking for the article sourced, by Tinbergen, which is: Tinbergen N., and Perdeck, A.C. (1950). On the stimulus situation releasing the begging response in the newly hatched Herring Gull chick (Larus Argentatus argentalus Pont). Behavior 3:1-39 Too…
Phantoms in the Brain - my Mommy...I mean Santa gave this to me for Christmas. I'm very much looking forward to reading it especially after your post.
Re: How Niko Tinbergen Reverse Engineered the Seagull
#13Human babies have similar innate behaviors (a quickly growing shape, say a circle, will cause a fear reaction in a newborn baby).* * Chomsky - Language and Responsibility - p52
Wait, why? (the part in parentheses)
Re: How Niko Tinbergen Reverse Engineered the Seagull
#14Human babies have similar innate behaviors (a quickly growing shape, say a circle, will cause a fear reaction in a newborn baby).* * Chomsky - Language and Responsibility - p52
Wait, why? (the part in parentheses)
Quickly growing shape in front of your eyes is a good heuristics to indicate that something is going to hit you in the head.
Incidentally, that's why I never liked ball games.
Re: How Niko Tinbergen Reverse Engineered the Seagull
#15First, I'm really intrigued by the design choices made on the page - the red line and the fact that the page is a good 1280 px wide (I have a 1280x800 pixel monitor and had a horizontal scrollbar). There's something absolutely brilliant about how the red line on the left reinforces the key insight of the research. (And it exactly matches up with the part of the text that would maximize that reinforcement.) The page w…
At least it shows the advantage of CSS - within 30s I managed to do View/Page Style/Basic Style and made the text with ridiculous leading readable. The quicker that this particular trend dies out the better - a font-size of 14px with a line-height of 30px doesn't make for easy-reading,
Re: How Niko Tinbergen Reverse Engineered the Seagull
#16Robert Cialdini covers a similar experiment with turkeys in his excellent book, "Influence - The Psychology of persuasion"
For example, mother turkeys, who are known to be caring parents (as far as birds go), tend to respond only to the "cheep-cheep" sound of their chicks.
"Hearing the cheep-cheep, the mother turkey coddles and cares for the young turkey chick. It is a short-cut response that nature has given turkeys to know how to behave. It tends to work well in nature. But, tricky scientists recorded the cheep-cheep sound and placed the recording into a stuffed Polecat, the natural enemy of the turkey, and found that the mother turkeys adopted the stuffed polecat. Coddled it and cared for it."
Re: How Niko Tinbergen Reverse Engineered the Seagull
#17Physical ident is more efficient and flexible than construct ident, eh? That's always made intuitive sense to me (eg the ident mechanism of the mousetrap), but I've never seen it explained so clearly.
(cue pun about "duck typing")
I think you are right that this has implications for a lot of things, not least graphic design. If you have a good grasp of how people respond to different elements you could guide their actions even more than now.
Re: How Niko Tinbergen Reverse Engineered the Seagull
#18Good stuff. Brings to mind classic Hubel & Wiesel work on receptive field structure of single neurons in the visual system:
http://www.youtube.com/watch?v=Cw5PKV9Rj3o&feature=relat...
http://www.youtube.com/watch?v=MDJSnJ2cIFc
http://hubel.med.harvard.edu/b18.htm
[edit: Wiesel, not Weisel]