Growth Hackers - the new "in" thing
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Growth Hackers - the new "in" thing
1–10 of 18 posts
Re: Growth Hackers - the new "in" thing
#2Growth Hacker: "It’s the person that understands metrics,can send out email marketing campaigns and run A/B tests on a fly among other traditional marketing stuff."
It's a marketer, re-marketed.
The word 'hacker' denotes a particular spirit & competence. I'm sure at the highest levels of marketing there are hackers. Skip the double-speak.
Re: Growth Hackers - the new "in" thing
#3Interesting article. There is another area not mentioned, DevOps where developer skills and approaches are being adopted in operations. People like John Allspaw of Etsy (previously Flickr) have been improving on how operations is handled by treating configuration as code and automating everything they can.
It is interesting to think through what this could mean to other areas (to me at least). Ie what would it mean to be a Sales Hacker, a Customer Support Hacker or even be a Middle Management Hacker. Possibly some of this will turn out to be meaningless but the success of the DevOps movement suggests to me there could be something to at least some of these ideas. Possibly the 'learn to code' movement will result in more cross overs in other domains, who knows.
Re: Growth Hackers - the new "in" thing
#4Growth Hacker: "It’s the person that understands metrics,can send out email marketing campaigns and run A/B tests on a fly among other traditional marketing stuff." It's a marketer, re-marketed. The word 'hacker' denotes a particular spirit & competence. I'm sure at the highest levels of marketing there are hackers. Skip the double-speak.
Amen to that. I'm one of the those "growth hacker" and I don't see the point of naming ourselves to that term. Web Marketing Manager sounds fine by me.
Re: Growth Hackers - the new "in" thing
#5The term "growth hacker" isn't terrible. It works because it uses the "engages in unethical exploitation" sense of hacker. So this is basically what airbnb did with craigslist. By the way it works great if you can pull it off, you just have to make sure you CYA.
Re: Growth Hackers - the new "in" thing
#6Nothing new here. Basic technical skills are becoming a must for almost any 'knowledge based' job out there. Not everybody will necessarily have to learn to code but if your a marketer and don't know how to setup an A/B test or send out a newsletter your simply a bad, or at least unskilled, marketer.
Re: Growth Hackers - the new "in" thing
#7Interesting article. There is another area not mentioned, DevOps where developer skills and approaches are being adopted in operations. People like John Allspaw of Etsy (previously Flickr) have been improving on how operations is handled by treating configuration as code and automating everything they can. It is interesting to think through what this could mean to other areas (to me at least). Ie what would it mean t…
While your still running something small it is great to be a developer and also answering some amount of support. Most non standard usage tickets end up being worked out very quickly when you know the code base and can write custom queries to quickly investigate things.
Re: Growth Hackers - the new "in" thing
#8Growth Hacker: "It’s the person that understands metrics,can send out email marketing campaigns and run A/B tests on a fly among other traditional marketing stuff." It's a marketer, re-marketed. The word 'hacker' denotes a particular spirit & competence. I'm sure at the highest levels of marketing there are hackers. Skip the double-speak.
I see it as someone that doesn't just write up the mailout, but can produce scripts to work out for instance exactly what products you should be promoting to who in an automated way.
Re: Growth Hackers - the new "in" thing
#9Growth hackers are trending because marketing is now measurable.
In past decades, marketing was mostly art and intuition. Now you can measure and optimize every channel.
Re: Growth Hackers - the new "in" thing
#10Growth Hacker: "It’s the person that understands metrics,can send out email marketing campaigns and run A/B tests on a fly among other traditional marketing stuff." It's a marketer, re-marketed. The word 'hacker' denotes a particular spirit & competence. I'm sure at the highest levels of marketing there are hackers. Skip the double-speak.
I see it as someone that doesn't just write up the mailout, but can produce scripts to work out for instance exactly what products you should be promoting to who in an automated way.
It's the automation which is the key perhaps. People bringing some coding skills to these jobs are able to do more in the same time by automating away a lot of the donkey work. This leaves them to focus their energies on more valuable efforts.