Earlier quoted context omitted.
Put aside consciousness or hype or investment. Look at the results; LLMs are well beyond old-school search in many ways. Sure, they are flawed in someways. Previous paradigms for search, were also flawed in their own ways. Look at the arc of NLP. Large language models fit the pattern. One could even say that their development (next token prediction with a powerful function approximator) is obvious in hindsight.
Honestly I don't disagree, I just think that humans tend to anthropomorphize to such a high extent that there is a fair bit of hyperbole promoting LLMs as more than they are. It's my opinion that the big flaws LLMs currently present aren't going to be overcome by scaling alone.
However, given the hype cycle, combined with broad levels of ignorance of how LLMs work, it is an open question if even amazing progress will impress people anymore.