In Australia, it's called "The Australia Tax". Partly, selling into another country is a bit of a headache. That's one reason why US businesses can do so well - they only need to succeed in a single jurisdiction and they'll make a lot of money. Yes, there's different state laws, but pretty much all countries have annoying state laws, and not all countries are as lucrative a market as California alone.
Ask HN: Why is Apple ripping of European users? 1€ ≠ 1$
31–40 of 98 posts
Re: Ask HN: Why is Apple ripping of European users? 1€ ≠ 1$
#32 Air 11": R$2699 -> R$3699 (1849 USD)
MBP 13": R$3599 -> R$3999 (2000 USD)
New MBP: R$9999 (4500 USD - WHAT??)
New MBP maxed out: R$15973 (~8000 USD...)
Import tax is 60% for individuals, around 40%, maybe less for importers. $2199 * 1.4 * 2.06 (today's USD, predicted to go Now, what were you saying about being ripped off?[edit] just for kicks I maxed out a Mac Pro: R$ 48.959,00, or 1/4 of a nice brand-new apartment.
Re: Ask HN: Why is Apple ripping of European users? 1€ ≠ 1$
#33It's because of two years warranty, higher taxes, toll, and for more expensive items, smaller number of sold items. It's not fair you singled-out Apple, since this is true for several gadgets I bought, software, or for example more expensive Canon lenses. It's not Apple specific thing.
Re: Ask HN: Why is Apple ripping of European users? 1€ ≠ 1$
#34Re: Ask HN: Why is Apple ripping of European users? 1€ ≠ 1$
#35Earlier quoted context omitted.
But this 1$ = 1€ rule has been there for much more time. This can't be the main reason. As another poster wrote, I think the reason is rather "because they can". They may have charged a premium back in the 80s or 90s and just kept it because it worked.
As I wrote, they did have crazy EUR prices before, compared to USD. When you ask any sales rep. of any big brand in Europe about this, they always use the "24 months warranty vs 12 months elsewhere" excuse. I'd never buy anything from Apple, so I don't know what excuse they used, being that they illegally dodged the warranty in the past. All I am saying is that they now have both a good excuse as well as a good reaso…
Re: Ask HN: Why is Apple ripping of European users? 1€ ≠ 1$
#36Earlier quoted context omitted.
Well, don't forget our lovely European regulations. The costs of hiring employees and handling business in Europe is higher than in US if I'm not mistaken. Finally, I'd guess that Apple pays its contractors in USD. So if today 1 USD = 0.8 EUR, Apple needs to consider the fact that tomorrow it may be 1 USD = 0.9 EUR, and the price needs to reflect this scenario as well (they cannot change the price every single month…
The european regulations are cheap compared to the legal risks of operating in the states. So, thats not it. Exchange rate? You keep assuming prices are based on costs. They are not. They are based on profit. So, when the population in a country has more money to spent, or better but, there where the median, rather than the average, income is the highest, the prices will be too. So, its cheap in the US because americ…
Re: Ask HN: Why is Apple ripping of European users? 1€ ≠ 1$
#37Re: Ask HN: Why is Apple ripping of European users? 1€ ≠ 1$
#38To make it short: Because they can. As others have pointed out there are taxes, regulations and so on, but the main reason (in my opinion) is that they still make a very good profit in Europe, so why should they reduce prices? Apple is a business and businesses will do almost anything to make more profit (that's the reason they exist, nothing wrong here). p.s.: Steam has a similar policy and one could note that Steam…
That is not a Steam policy, that is a policy of publishers who distribute via Steam. If you look at Valve's own game pricing, you will see the euro and dollar are almost on parity when you account for sales tax.
Anyway, thanks for the hint. Pricing of Valve games is indeed near parity, so you are probably correct regarding publishers/Steam.
Re: Ask HN: Why is Apple ripping of European users? 1€ ≠ 1$
#39In Europe you are forced to give your customer 2 years of warranty on certain products. E.g. computer hardware or electronics. Apple refused to in the past (and still had their crazy EUR prices then). But now, after being dragged to court about it in Italy, and loosing, they at least have a good reason to charge more in Europe. ;) This is the case for most vendors. E.g. my Panasonic GH2 camera did cost a bit more in…
Re: Ask HN: Why is Apple ripping of European users? 1€ ≠ 1$
#40Earlier quoted context omitted.
Although not as massive as it looks in the first place, there is still a discrepancy. The new MBP-Retina top config is 2799 USD -> 1805 GBP. In the UK store, it's 2299 GBP, less 20% vat -> 1916 GBP. So they're taking more than a 100 quid extra from each UK customer, "just because".
Well, don't forget our lovely European regulations. The costs of hiring employees and handling business in Europe is higher than in US if I'm not mistaken. Finally, I'd guess that Apple pays its contractors in USD. So if today 1 USD = 0.8 EUR, Apple needs to consider the fact that tomorrow it may be 1 USD = 0.9 EUR, and the price needs to reflect this scenario as well (they cannot change the price every single month…