Wow, this pitch really hooks you, and then halfway through the glitch-heavy presentation you're made aware that this is just a cheap controller for your Apple Watch, and that literally every feature they are advertising is a feature of the Watch, not their product.
I would never buy this because it sounds like drop-shipped garbage. The marketing should be more straightforward and tell you what this thing actually is upfront, instead of burying the lede and acting like they made a new kind of phone.