I don't understand people like this author. I guess I do. It's all marketing flamebait to get attention. He knows exactly what story points are, he goes through them exhaustive, but strangely deriding them the whole time. Then he concludes by purporting to invent the very practice you ALWAYS were supposed to have been doing to make story points work. You have to find a set of repeatable work to compare new stories to…
For a vast majority of managers in "software companies" things like story points are about asserting control over what is created, getting commitments from various folks, and then increasing stress to have you "sprint" constantly "behind schedule" so they can inject additional requirements or pivot to the new thing they want to do.