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Ask HN: How to grow a concert visuals business?

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Re: Ask HN: How to grow a concert visuals business?

#51
post #50

Earlier quoted context omitted.

running this thing from Lancaster PA... Rock Lititz isn't some tiny garage shop...

It was not, in fact, Rock Lititz. Little group called PEDG (Performance Environment Design Group), though it looks like they've rebranded to Nimblist: https://nimblist.com/

they were only off by 8.3 miles

Re: Ask HN: How to grow a concert visuals business?

#52
post #9

> Biz folk, what am I missing? What am I not considering? Thanks! That, when the light show operators of the 1960s tried to organize to get paid like musicians, Bill Graham Presents crushed them.[1] Live Nation / Ticketmaster is the descendant of Bill Graham Presents. [1] https://www.pooterland.com/rabbit_hole_1969_lightshow_strike...

Wow, I love this page. A window into the history and the personalities of the time, and really interesting points (factual or not) from Bill Graham that show one perspective on why the sixties' revolution soured in the seventies. This really struck me. ~~~ BARB: In '65 and ’66 there was a time when the Fillmore and The Family Dog were sort of the centers of a community that was developing. I’d like to know whatever h…

The story of San Francisco changes with each passing generation

Re: Ask HN: How to grow a concert visuals business?

#53
post #40

I can’t answer your question directly, but I will chime in and mention a parallel space where a number of small creators have built solid businesses - church visuals. Many churches want motion backgrounds to project behind their lyrics, so companies such as StoryLoop, CMG, Shift Worship, etc. have sprung up to serve this niche. The general business model is an annual subscription to access all their media. Monthly su…

I really can't express how different performing visuals at concerts vs a church is. It's like someone asking "How do I get my river guide company off the ground?" and you reply "Well you could give tours of old folk's homes instead." They're not even in the same category.

Maybe you could try and educate us? Because they are more similar to each other than they are to plate tectonics.

Re: Ask HN: How to grow a concert visuals business?

#54
post #40

Earlier quoted context omitted.

I really can't express how different performing visuals at concerts vs a church is. It's like someone asking "How do I get my river guide company off the ground?" and you reply "Well you could give tours of old folk's homes instead." They're not even in the same category.

Maybe you could try and educate us? Because they are more similar to each other than they are to plate tectonics.

Did you watch OPs demo reel? How many of those videos do you think would be an appropriate background at a church?

Re: Ask HN: How to grow a concert visuals business?

#55
post #50

Earlier quoted context omitted.

It was not, in fact, Rock Lititz. Little group called PEDG (Performance Environment Design Group), though it looks like they've rebranded to Nimblist: https://nimblist.com/

they were only off by 8.3 miles

It was a reasonable guess.

Though asking if it was Rock Lititz might have been better than implying I was misrepresenting the group I worked with.

Re: Ask HN: How to grow a concert visuals business?

#56
post #11
post #6

This is super niche is my feeling, not going to be super easy. Musicians are a niche, those that use these visuals is a niche within, those that will like your particular style is a niche within. That said, I'd guess that business managers are a waste of time. Musician's themselves are typically accessible on social these days. Make them custom art for their music and share with them. Probably only a small clip is ne…

Which approach would you recommend instead to someone starting out?

I don't see them as competing strategies, do all of it.

Patreon probably will give more dopamine hits as you get to feel like you're building a community as seeing it grow. The musician approach I assume is a hard grind. Months will pass with hours invesred and no conversions, so probably has a higher give-up rate. I'd do both. I'd also set some traction/revenue goals as I can see this turning into more of a hobby (earnings/time is very low)

Re: Ask HN: How to grow a concert visuals business?

#57
post #54

Earlier quoted context omitted.

Maybe you could try and educate us? Because they are more similar to each other than they are to plate tectonics.

Did you watch OPs demo reel? How many of those videos do you think would be an appropriate background at a church?

And you are assuming OP couldn't have created alternative styles of video for the relevant audience?

He would definitely have to alter his showreel or taylor one to a different market but the core skills are the same...

Your argument is like saying a frontend dev cannot do any backend work because "the only do the GUI parts", if they are a competent dev at most it will take getting some familiarity with the core concepts but the fundamental skills are still there.

Please exclude the bootcamp react devs who are still new to the industry from your mental model when answering the above to yourself.

Re: Ask HN: How to grow a concert visuals business?

#58
post #54

Earlier quoted context omitted.

Maybe you could try and educate us? Because they are more similar to each other than they are to plate tectonics.

Did you watch OPs demo reel? How many of those videos do you think would be an appropriate background at a church?

Are you under the impression that OP’s demo reel is a full and complete representation of all his possible output?

Re: Ask HN: How to grow a concert visuals business?

#59
post #33
post #24

Earlier quoted context omitted.

That "Concert Visuals Showreel 2024" is bonkers, it seems similar to a demoscene piece but on even more crack and psychadelics. Intensely provocative, and easy to imagine it up on a huge screen. https://www.youtube.com/watch?v=EO__MXVHjy8

it's absolutely nuts live especially at bass-heavy shows. a lot of the smaller guys have really good stuff, but Excision's visuals are the andromeda/farbrausch tier of VJ production imo: https://inv.tux.pizza/watch?v=j4oF9JDnqgc

Just for point of reference, there are a handful of AAA motion graphics studios that put together visuals for these tours -- for instance, IMMANENT did Excision's current Nexus Tour visuals. Really amazing shit.

[0] http://www.immanent.tv

[1] https://www.instagram.com/immanent_vj

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