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Ask HN: How to grow a concert visuals business?

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Re: Ask HN: How to grow a concert visuals business?

#41
When I made websites, I paired up with a graphic designer. Pretty much all of her clients needed websites. Since then, I always paired up with people who get work. They get to offer all-inclusive services, you get work.

Now I work in immigration. Well-established relocation consultants usually get all of their work from large businesses who exclusively work with them when they hire new people.

I'd just advise you to build similar referral streams, and perhaps reward your "salespeople" with a commission.

It's also important to be a constant and genuine participant in related communities. If you bring the community more than you get from it, you can become a sort of well-liked contributor, and the first person they think of when visuals are needed. A sort of household name.

Re: Ask HN: How to grow a concert visuals business?

#42
post #41

When I made websites, I paired up with a graphic designer. Pretty much all of her clients needed websites. Since then, I always paired up with people who get work. They get to offer all-inclusive services, you get work. Now I work in immigration. Well-established relocation consultants usually get all of their work from large businesses who exclusively work with them when they hire new people. I'd just advise you to…

> then, I always paired up with people who get work

This is shockingly salient advice, and I'm surprised I hadn't heard it before now.

Re: Ask HN: How to grow a concert visuals business?

#43
post #22

First, the famous quote: "Why did I quit VJing? I was the first to arrive at the event and the last to leave. I brought and set up all my own gear, worked the entire time, and I got paid less than the coat check girl." - Hyperdelic Dave There are many ways to get into it, but for the most part it's all about direct connections. • Network with professional VJs, lasers, sound, and lighting services. You can work freela…

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Re: Ask HN: How to grow a concert visuals business?

#44
post #36

Many years ago I did freelance sysadmin work for a group that did stage lighting design for some really big names. At first I was really puzzled how a guy could be running this thing from Lancaster PA and have all these contacts with huge musicians in LA, NYC, etc. Eventually I realized that he'd been in the industry for decades and got to know a lot of these people over the years organically, from showing up and doi…

running this thing from Lancaster PA... Rock Lititz isn't some tiny garage shop...

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Re: Ask HN: How to grow a concert visuals business?

#46

If you're having trouble making it as the concert visuals guy, perhaps you could try being the Bitcoin concert visuals guy. Others have made a point that using Bitcoin in their marketing can drive 10% more sales.

I see bitcoin or blockchain mentioned and instantly think this is a grift or some kind of scam

Re: Ask HN: How to grow a concert visuals business?

#47
post #7
post #3

[Generic/random advice from the internet] 1) Create custom visuals for touring musicians. Should I find a rep or agency to represent me for landing big projects? Should I start reaching out directly to the business managers of musicians? Should I start a company with a partner? To me, the big idea is right. The approach vector is wrong. Talk to musicians directly. They are the one's calling the shots. Talking to thei…

Problem with talking to musicians directly is that they might quite like or even quite love the idea, but they often prefer to hand off decisions about stuff that they are not super passionate about to the people who look after the money. Many musicians actively avoid wanting to have to deal with the commercial and logistical side of the shows and stuff around their music and delegate that side of stuff to managers a…

There are always problems when you are solving problems.

Re: Ask HN: How to grow a concert visuals business?

#48
post #9

> Biz folk, what am I missing? What am I not considering? Thanks! That, when the light show operators of the 1960s tried to organize to get paid like musicians, Bill Graham Presents crushed them.[1] Live Nation / Ticketmaster is the descendant of Bill Graham Presents. [1] https://www.pooterland.com/rabbit_hole_1969_lightshow_strike...

Wow, I love this page. A window into the history and the personalities of the time, and really interesting points (factual or not) from Bill Graham that show one perspective on why the sixties' revolution soured in the seventies. This really struck me.

~~~

BARB: In '65 and ’66 there was a time when the Fillmore and The Family Dog were sort of the centers of a community that was developing. I’d like to know whatever happened to the community that was supposed to be being formed.

GRAHAM: It may have started, but, uh, the seed may have been there somewhere, but in my opinion, again, we’re talking about opinions, not facts, the seed was in the ground, but there wasn’t enough water poured on, and I don’t think the flower ever surfaced.

BARB: Why didn't that happen?

GRAHAM: That’s a five hour question. It needs a five hour answer. It’s so easy to point as to who’s guilty and not guilty, the opportunist entrepreneur, which is an accusation that’s been, you know, we’ve been pointed at for a longtime. That maybe somebody’s opinion. Mine, there are basically two kinds of people, and I don’t mean just physically or mentally, just in the sense of a word, there are thse who DO, DOOO, and there are the other kind, who wait for something to be done to them, to be affected by life, and we have too many of the latter.

There aren’t enough, there never were, in San Francisco, enough people, whether they do right or wrong, or good or bad, inactivity is wrong, mental inactivity, or sometimes physical inactivity. But this community has always been jammed with people who wait for life to affect them, rather than for them to affect life within themselves, or life around them.

We had lovely people that used to come to the dances in ’65, ’66, ’67, with their plumage, their accessories, and feeling very good, and high, and dancing, and jovial, and painting on the floor, under the black light, but what else?

O.K., you're 17, 18, 19, 20, 24 years old, you trip out, you get stoned, you go to dances, and you beg in the street, and you deal, WHAT ELSE? What else do you do about the world you dislike so much? Around you exists this ugly world, which you are always putting down.

[...]

WHAT DO YOU DO? This is in answer to your question, the greatest tragedy in die last ten years, other than war and killings in Viet Nam, and the Civil Rights situation in America, for me, has been the tragedy of the Haight-Ashbury.

The world said: "We’re looking at you, here we come, News and Look and Life and Time and Esquire, and we're getting on the street”.

But what did the Haight Ashbury do, what did it say, where was the political platform? Where was the theater, where was the community spirit?

There never was a community. Look at Golden Gate Park. What do you have in Golden Gate Park? Everybody looks peaceful, nice, docile, stoned, freaky, throwin’ Frisbees, WHAT ELSE?

~~~

Re: Ask HN: How to grow a concert visuals business?

#49
post #9

> Biz folk, what am I missing? What am I not considering? Thanks! That, when the light show operators of the 1960s tried to organize to get paid like musicians, Bill Graham Presents crushed them.[1] Live Nation / Ticketmaster is the descendant of Bill Graham Presents. [1] https://www.pooterland.com/rabbit_hole_1969_lightshow_strike...

Fascinating history - thanks for sharing!

Re: Ask HN: How to grow a concert visuals business?

#50
post #36

Many years ago I did freelance sysadmin work for a group that did stage lighting design for some really big names. At first I was really puzzled how a guy could be running this thing from Lancaster PA and have all these contacts with huge musicians in LA, NYC, etc. Eventually I realized that he'd been in the industry for decades and got to know a lot of these people over the years organically, from showing up and doi…

running this thing from Lancaster PA... Rock Lititz isn't some tiny garage shop...

It was not, in fact, Rock Lititz.

Little group called PEDG (Performance Environment Design Group), though it looks like they've rebranded to Nimblist:

https://nimblist.com/

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