Earlier quoted context omitted.
What do you base your trust in Apple on? I don't trust them any more than I trust Google or Microsoft or Amazon or whatever other data-hungry corporate entity you may think of.
For AppleTV the hardware is far more expensive than the alternatives because it’s not subsidized by selling your viewing habits. The privacy policies tell you this, as does public knowledge. Companies like Roku which make most of their money on analyzing and selling your data do so publicly because they want people to know they should buy this info from them. Apple as a whole has had its traffic analyzed across devic…
https://gizmodo.com/apple-iphone-analytics-tracking-even-whe...
https://www.wired.com/story/apple-is-an-ad-company-now/
https://www.theguardian.com/technology/2022/sep/23/apple-use...
There's more to be found on this subject, just feed a search engine with questions related to apple tracking and gathering data on its users.
Please note that '...but they are not as bad as Google/Microsoft/Amazon/Facebook/etc' does not exculpate Apple. They may well be but that is not what I compare them to. I compare them to that Google-free device running an AOSP-derived distribution connecting to the server-under-the-stairs, not to any other corporate entity. In that comparison they fail spectacularly, hence my preference for running free software.